Tengo PC, pero quiero una consola para GTA y para diferenciar el lugar donde trabajo del entretenimiento. Siempre fui de Sony, pero no se si conviene la PS5 digital, lectora o PRO. También está la posibilidad de evaluar Xbox. Los leo!
I run communications for an AI software company. That post went semi-viral on LinkedIn. Wrong audience, great numbers. Founders, students, people learning to code. Nobody with a budget or a problem we actually solve.
The next month we published something that got 400 impressions. One CTO read it, forwarded it to two people on his team, and booked a call the following week.
That gap forced us to rethink everything about how we were measuring content performance.
We had been optimizing for reach because reach felt like proof that the content was working. But in B2B, especially enterprise, reach from the wrong audience is just noise with good analytics. The post that hit 170K taught people something interesting. The post that got 400 impressions made one specific person feel understood.
Those are different jobs. And for a while we were confusing one for the other.
What actually changed: we stopped writing for the largest possible audience and started writing for the person who has the exact problem we solve. Fewer hooks designed to go broad. More specificity about the situations our clients actually face. Less "here's an insight about AI" and more "here's what breaks when an enterprise team tries to implement AI without touching their workflows."
The numbers got smaller. The conversations got better.
In SaaS content, I think this is an underrated tension. Vanity metrics are easy to chase because they feel good and they're easy to report. But if your buyer is a VP of Engineering or a CTO, they're probably not the person sharing your LinkedIn post about AI trends. They're the person quietly reading something specific at 11pm before a vendor decision.
Writing for that person looks different. It performs worse by every standard metric. And it works.
I run communications and marketing for a software company and I keep running into the same tension: posts that perform well metrics-wise (likes, impressions) don't always seem to move the needle with the enterprise buyers we actually want to reach. Curious how others think about this, and whether anyone has found formats or channels that work better for that specific goal.
Para una persona que ama profundamente a Batman, vio todas las películas, la serie animada y jugó todos los juegos, pero JAMÁS leyó ningún comic; ¿cuáles le recomendarían y en qué orden?
Algo para comenzar. Entre 8 y 10 comics. Gracias!
Me gustaría que estén en la mejor calidad posible. Especialmente busco Absolute Batman.