ever get a market report that looks great.... then try to actually sell there?
i work in export sales and this happened to me recently. we were looking at a new market and the numbers looked pretty good on paper. Growing demand, decent market size, all that stuff.
Then I started looking at the companies actually operating there. And... it was a very different picture.
A lot of the companies from the report weren't really relevant to what we sell, while some smaller companies I hadn't even heard of seemed much more active.
Kinda made me realize there's a big difference between "this market is growing" and "there are actually companies buying my product."
How do u guys usually bridge that gap when researching a new market?
Do u start with market reports and statistics, or go straight into company level data?