u/Unlikely_Respond_332

Hey everyone,

I recently started running Apple Search Ads for my app using the bidding / Max CPT option, but I'm getting absolutely no results so far.

As you can see in the screenshot:

• Campaign status: Running
• Search Match: On
• Max CPT Bid: $2.00
• Spend: $0.00
• Impressions: 0

I’m trying to understand how to properly set up and optimize Apple Search Ads, especially the bidding strategy.

For those of you who have experience with Apple Search Ads:

• What’s the best way to structure a campaign for a new app?
• How should I decide my initial Max CPT bid?
• Is $2 too high or too low depending on the keywords?
• How long should I wait before making changes?
• Are there any important settings I might be missing that could cause 0 impressions and $0 spend?

I’d really appreciate any advice or examples of how you usually set up Apple Search Ads when starting from zero.

Thanks!

I launched my app BiteCalz: Food Scanner AI about 2 weeks ago, and honestly, the results have been pretty discouraging.

I’ve already improved the App Store screenshots/banners after getting some feedback, but I’m still not seeing meaningful user traction.

Here’s where things currently stand:

• 2 weeks since launch
• 263 impressions
• 84 product page views
• 14 first-time downloads
• 4 redownloads
• 0 meaningful/consistent user activity
• Impressions have now basically stopped growing

The frustrating part is that I don’t really know what I’m doing wrong.

Is the problem:

• App Store discoverability?
• The app positioning?
• The screenshots?
• The app icon?
• The product itself?
• Or do I simply need to start driving traffic from outside the App Store?

I’m a solo developer, so I’m trying to figure this out without a marketing team or a big budget.

I’d genuinely appreciate some honest feedback from other indie developers. If you were in my position, what would you focus on first?

ios app link : https://apps.apple.com/us/app/bitecalz-food-scanner-ai/id6795651367 for banners.

I’ve attached my current App Store analytics screenshot for context.

Hey everyone!

I just redesigned the App Store screenshots for my app, BiteCalz, and I’d really appreciate some honest feedback before I finalize them.

I’m mainly trying to improve:

• How clear the value proposition is
• Whether the screenshots are easy to understand at a quick glance
• The overall design and visual consistency
• Whether the screenshot order makes sense

Do these screenshots make you understand what the app does and why you’d want to use it?

Any suggestions or criticism are welcome — especially anything that feels confusing, unnecessary, or could be improved.

Thanks! 🙏