Consumption disguised as self-improvement
Lately I’ve been thinking that there are two ways to approach life: you either build it or consume it. Obviously, both coexist within everyone; it’s not a black-and-white distinction. I simply think that, depending on the person or the era, one tends to dominate the other.
I also think that, throughout history, different generations have leaned more towards one or the other. It could be that what builder generations create ends up being consumed by consumer generations, and that this process repeats itself in cycles.
I associate building with activities that unfold over time and whose rewards come later: saving money, starting a family, investing in a business, pursuing higher education, developing a skill… By contrast, I associate consuming with experiences, leisure, travel, entertainment, sporadic relationships…
Both are necessary and complementary. This isn’t about defending one and rejecting the other. I just think they produce different feelings. It’s like scrolling through Instagram: it’s entertaining, but not satisfying. Solving a Sudoku, on the other hand, might not be as entertaining, but it is satisfying.
My impression is that we are currently living in a more consumer-oriented generation, even though that consumption is often disguised as building: self-improvement turned into constant purchasing, identity shaped through products and experiences, or accumulating information without ever turning it into something of your own.
And I think there’s a trap in that. The message seems to be that the goal is to squeeze everything out of the present, but that often means mortgaging the future. Ironically, by failing to build, the present itself ends up becoming somewhat uncomfortable. The way we treat the future determines how we live the present. And vice versa. You enjoy many things, yet you feel like you’re not moving forward, that there’s no stability or long-term project holding everything together.
Maybe that’s why, when we consume much more than we build, a sense of stagnation starts to appear. And that emptiness can lead us to consume even more, creating a cycle that’s hard to break.
I don’t think this alone explains phenomena such as the rise in mental health problems or declining birth rates, but I do wonder whether it might be one more piece of the puzzle.