Growth is slower than I thought but I will get there
After 10 months I finally was able to launch my SaaS. Initially I thought it was going to be rapid growth and I'd be able to get 100 users in the span of a couple months but boy I was wrong! It's a software that automates Google Ads management, optimization and waste reduction specifically for business owners. I myself am a small business owner and during busy season I had no time to manage my own ads or the budget to pay someone else to manage mine so I thought what if I can just build the solution. At first I was gonna just use it for myself but then I realized that would be silly. The best part is all the code is proprietary there's no LLM that I rely on which is rare I feel like now a days because all you see in the footer of peoples SaaS is Anthropic or OpenAI disclaimer. I'm proud of that and it performs perfectly fine without relying on an LLM. So far its dropped cost per leads and wasted ad spend for 3 businesses quite significantly. I always thought building was going to be the hardest part but boy distribution is way harder. I frequently find myself hiding from the distribution and say hmm maybe I should work on building a new feature or improving XYZ but then I remember if I have no one to use it then that work doesn't matter so get back to marketing! Moral of the story: your marketing plan should be #1 from day one and as good as you think the idea is doesn't mean people will adopt it as quickly as you would have thought