Turns out the biggest gap on SaaS homepages isn’t the headline
I compared 4,814 SaaS landing pages against public revenue signals(TrustMRR).
I expected “better headlines” to be the big split between $0 pages and pages with revenue.
Turns out it wasn’t.
The boring structural gaps were bigger:
• Product/output above the fold: 15% → 67%
• Proof near the CTA: 14% → 64%
• Visible metrics: 13% → 58%
Correlation, not causation. And sales-led pages are a different game.
But it changed how I look at a self-serve homepage.
Before rewriting the headline, I ask:
what promise are you making… and is there one concrete proof for it before the click?
If you’re staring at your B2B homepage tonight, check the CTA first.
is there proof next to it, or just vibes?
Drop your URL if you want. I’ll reply with the first proof gap I’d fix.
ps: I built LandingBoost while doing this mapping. happy to share the method if useful.