Aspiring game shop owner stuck in the distributor chicken-and-egg. Those who've opened shops, what was your path?
It's my dream to open a board game shop in my community. I'm not there yet, but I have a real plan: start as a mobile/booth/pop-up operation, build inventory and a customer base, then grow into a brick-and-mortar.
Where I'm at right now:
- Business license as a gaming retailer, sales tax license, LLC active
- ~$1.5-2k/month revenue from a related side gig that I'd plow into stock
- Storage space for inventory
- Access to an event venue I can use for play sessions (have to work around their schedule, so I can't post steady hours or list it as a storefront)
The wall I keep hitting: every board game distributor I've contacted requires a full dedicated brick-and-mortar storefront BEFORE they'll open an account. Not "show us a credible plan to get there," not "let's see some traction first." A leased, dedicated, open-for-business storefront.
I am not asking about CCG product. Every distributor seems to think I'm gunning for Pokemon or something but I've been clear I'm not interested in it and I don't want it. I just want to buy a case of Hive, host a board game meetup, teach people to play, and sell them a copy if they want one. That's the entry-level dream.
The math doesn't work. To get a distributor account, I need a storefront. To make a storefront viable, I need distributor pricing. How does anyone break in?
Those of you who've opened a shop: what was your actual path? Did you eat the rent on an empty store while waiting for accounts to open? Are there distributors that work with pre-B&M operations I haven't found yet? Is there a back door I'm missing?