I looked at 15 local business websites this week, 3 mistakes kept costing them customers
This was for a project I'm working on but the pattern was so consistent I had to share it.
1. no phone number in the header I had to hunt for it on more than half of these. If someone's on their phone deciding whether to call you, make that button impossible to miss.
2. hours nowhere to be found Or worse, outdated ones. Nothing kills trust faster than driving somewhere because the site said open and the door's locked.
3. the homepage talks about the business, not the customer's problem "Family owned since 1998" is nice but it's not what gets someone to book. Lead with what you fix for them, put the story further down.
These are small fixes. None of this needs a redesign, just attention. If you run a local business, go look at your own site like you're a stranger trying to find your number in under 10 seconds.
Anyone else notice this stuff constantly?