I looked at 15 local business websites this week, 3 mistakes kept costing them customers

This was for a project I'm working on but the pattern was so consistent I had to share it.

1. no phone number in the header I had to hunt for it on more than half of these. If someone's on their phone deciding whether to call you, make that button impossible to miss.

2. hours nowhere to be found Or worse, outdated ones. Nothing kills trust faster than driving somewhere because the site said open and the door's locked.

3. the homepage talks about the business, not the customer's problem "Family owned since 1998" is nice but it's not what gets someone to book. Lead with what you fix for them, put the story further down.

These are small fixes. None of this needs a redesign, just attention. If you run a local business, go look at your own site like you're a stranger trying to find your number in under 10 seconds.

Anyone else notice this stuff constantly?

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u/ZealousidealTip6154 — 3 days ago

Islamabad has main character energy but no plot.

This city has mountains, cafes, diplomats, aunties in SUVs, men in Patagonia jackets pretending they hike, and people who say let’s plan with no intention of planning anything.

As a brand strategist, I have questions.

What’s the most Islamabad-coded thing you’ve ever witnessed?

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u/ZealousidealTip6154 — 4 days ago

The realistic content system for a solo business owner with maybe 30 min a week

I keep seeing "post daily!" advice aimed at small business owners who are also doing literally everything else in the business. That's not realistic for most people, so here's what actually works with limited time.

Pick one platform. Not three. The one your actual customers use, not the one that's trendy.

Batch one day a month. Sit down for 90 minutes, shoot or write 4-6 posts, schedule them. That's your whole month's content in one sitting.

Reuse what already exists. A customer question you answered, a before/after of a job you did, a photo from your actual day. You don't need original "content ideas," you need to document what's already happening.

One post a week beats zero, and it definitely beats seven rushed posts that all look like ads.

What's actually working for you guys with limited time? Curious what other people have landed on.

https://preview.redd.it/jr5cy4wbuoah1.png?width=3200&format=png&auto=webp&s=15bec7208a7aa23f5030b0d3c62460f94f539596

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u/ZealousidealTip6154 — 4 days ago