You're the Growth Manager. You have ₹50,000 to acquire your first 10,000 users in 90 days. What's your move?
Let's put ourselves in a real-world scenario.
It's your first day as the Growth Manager of an early-stage startup.
The founder gives you one objective:
Budget: ₹50,000
Timeline: 90 days
Goal: Acquire the first 10,000 users
You can invest the entire budget into only one growth channel.
Which would you choose?
I'm interested in seeing how different marketers approach the same challenge, so I'd also love to hear the reasoning behind your vote in the comments.