u/almondboy64

I previously posted about an applied study I’m running at a nonprofit and asked for recommendations about analysis methods. I’ve run across Framework Analysis/Method within the thematic analysis category, and it seems like a good fit (it was originally created for applied policy research). I’m curious if anyone here has experience using Framework Analysis, and if so, what tips, pitfalls, pros/cons can you share?

EDIT: my data is semi-structured interviews.

Hi everyone, I work at an advocacy nonprofit, and I'm running a qualitative study to understand how audiences respond to an animated video we created. The results will inform the strategy of an advocacy campaign that will use this video as a central outreach and persuasion asset. I studied psychology in undergrad, but I never got deep into qualitative research, plus it's been 10 years since I've done anything research related. I've created and piloted a semi-structured interview script, and I'm sending volunteers out into the field over the next two weeks. Now, I need some help on where to start with my approach to analysis. I'm thinking thematic analysis makes most sense, but I'd love to hear insight from anyone with experience doing messaging research. Obviously, the goal is to generate results that are directly applicable to the campaign. Recommendations for books or other helpful resources would be appreciated.

Hi everyone, I work at an advocacy nonprofit, and I'm running a qualitative study to understand how audiences respond to an animated video we created. The results will inform the strategy of an advocacy campaign I'm creating that will use this video as a central outreach and persuasion asset. I studied psychology in undergrad, but I never got deep into qualitative research and it's been 10 years since I've done anything research related. I've created and piloted a semi-structured interview script, and I'm sending volunteers out into the field over the next two weeks. Now, I need some help on where to start with my approach to analysis. I'm thinking thematic analysis makes most sense, but I'd love to hear insight from anyone with experience doing messaging research. Recommendations for books or other helpful resources would be appreciated.

Hi everyone, I work at an advocacy nonprofit, and I'm running a qualitative study to understand how audiences respond to an animated video we created. This straddles messaging research and it's an applied project. The results will inform the strategy of an advocacy campaign I'm creating that will use this video as a central outreach and persuasion asset. I studied psychology in undergrad, but I never got deep into qualitative research and it's been 10 years since I've done anything research related. I've created and piloted a semi-structured interview script, and I'm sending volunteers out into the field over the next two weeks. Now, I need some help on where to start with my approach to analysis. Based on the context of this being an applied project and it not needing to meet academic, peer-reviewed standards of rigor, what approach would make most sense? I'd love recommendations for books or other resources that would be appropriate for my particular study.