u/alysa-m

I'm curious how other B2B marketers are measuring the success of organic Reddit marketing.

Are you using UTM/tracking links in your comments, or does that come across as too promotional? If not, how are you attributing leads that find you through Reddit but later come back through branded search or direct traffic?

Are you tracking things like:

• UTM links
• Demo requests
• MQLs/SQLs
• Branded search lift
• Assisted conversions
• Something else?

Reddit seems like a unique channel where people often read a recommendation and search for the company later instead of clicking a link. Curious how everyone is measuring success.

Do you lead with a bold, attention-grabbing hook that feels personal and relevant, or do you take a more direct approach and get straight to the value proposition?

I'm specifically curious about leads that have shown interest (downloaded content, attended a webinar, requested information, etc.) but aren't quite sales-ready yet.

What's your strategy for getting these softer MQLs to engage and ultimately book a meeting?

A few things I'd love input on:

• How personalized are your opening lines?
• Are bold hooks still effective, or do they come across as gimmicky?
• How long are your emails?
• What's your go-to CTA?
• What follow-up cadence is working best?

Would love to hear what's actually driving replies and booked meetings in B2B fintech/payments right now.

Do you lead with a bold, attention-grabbing hook that feels personal and relevant, or do you take a more direct approach and get straight to the value proposition?

I'm specifically curious about leads that have shown interest (downloaded content, attended a webinar, requested information, etc.) but aren't quite sales-ready yet.

What's your strategy for getting these softer MQLs to engage and ultimately book a meeting?

A few things I'd love input on:

• How personalized are your opening lines?
• Are bold hooks still effective, or do they come across as gimmicky?
• How long are your emails?
• What's your go-to CTA?
• What follow-up cadence is working best?

Would love to hear what's actually driving replies and booked meetings in B2B fintech/payments right now.

I’ve been trying to learn more about what actually gets attention and generates qualified leads in fintech on LinkedIn specifically.

Is it more about consistent posting, educational content, commenting/networking, personal branding, DMs, or highly targeted outreach?

Curious what’s been working best for everyone lately.

I’ve been trying to learn more about what actually gets attention and generates qualified leads in fintech on LinkedIn specifically.

Is it more about consistent posting, educational content, commenting/networking, personal branding, DMs, or highly targeted outreach?

Curious what’s been working best for everyone lately.

I’ve been trying to learn more about what actually gets attention and generates qualified leads in fintech on LinkedIn specifically.

Is it more about consistent posting, educational content, commenting/networking, personal branding, DMs, or highly targeted outreach?

Curious what’s been working best for everyone lately.

I’ve been learning more about Pardot/email marketing lately and trying to figure out what actually generates quality leads in fintech right now.

Is it mostly the subject line? The topic? The timing? The offer? Or is email just getting harder overall?

I’ve been focusing a lot on customer pain points, but I’m curious what strategies people are using to actually get attention and generate leads in the fintech space today.

What’s been working best for you lately?

Feels like tracking down payment mismatches and fixing accounting issues still takes way more manual work than it should.

Thought more of this process would be automated by now.