u/amitabhverma

From 16 December, interactions with Meta’s gen-AI features feed content and ad recommendations.

Alongside that, Business AI (an agent for SMB sales guidance on ads, messaging, and sites) and an Ads Manager assistant are rolling out in the U.S. Privacy and creative teams should treat AI chat logs as a new signal, not just a creative tool.

Very interesting change . What do you think ? Should ads be customised depending upon how the brands interact with AI?

Coffee beans which were in the 400-500 price range are now 600-700 or beyond . What has changed ?

Gemini can call a business to check product availability, ask for a quote or book an appointment. It can handle phone menus and hold times, while the user follows the call and can take over.

For marketers and businesses, this could make phone calls a more important step between online discovery and a sale.

Clear answers about stock, pricing, hours and bookings will matter when the caller is an AI assistant acting for a real customer.

The feature is currently being tested with eligible Pixel 11 users in the US.

If Gemini called your business today, would it get a useful answer?

Google just made AI performance insights generally available in Merchant Center for the US, India and several other markets, plus expanded Universal Commerce Protocol tools for cart transfer and checkout testing.

• The report shows your brand and product share of voice inside AI Mode and AI Overviews versus competitors.
• Merchants who follow core feed best practices see an average 5% conversion lift the next month.
• New conversational attributes let you feed answers to common product questions, accessories and substitutes directly into the system.
• YouTube video ads now support in-ad conversational agents that answer shopper questions.
• The practical shift is measurement: you can now treat AI surfaces as a visible channel instead of a black box.

Do open your Merchant Center today, pull the AI insights report, add video and conversational attributes to your top products, and set a weekly share-of-voice check before peak holiday traffic.

Go Shoppers and Shopping campaigns!

Seems like Google started a small experiment allowing exact- and phrase-match Search campaigns to serve text ads in AI Mode when queries show explicit, direct intent.

AI Max or Performance Max remains important for more conversational queries.

These are important as Advertisers can gain AI-search inventory without surrendering all keyword control.

We have a new AI tool everyday. Wondering which of the tools you are finding very useful:

1. Coding / multi modal tools like Claude / Chatgpt / Gemini
2. Image generation tools like MidJourney
3. Video generation tools like Seedance / Higgsfield
4. AEO / SEO / GAO tools
5. Agentic AI like Grok bots, Hermes,

trying to ensure that I'm not missing out on some big ones here.