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u/aubinpilascb

r/Acadiana r/acadie r/musicmarketing r/indieheads r/MusicPromotion r/DIYmusic r/QuebecMusique r/musique r/rock r/PEI r/GarageRock r/PromoteMyMusic r/indie_rock
▲ 15 r/musicmarketing

Modest bump from being added to 2 niche Spotify editorial playlist (first time being added)

Just some info+screenshots for discussion. We got a small bump from being added to 2 editorial playlists. These playlists are pretty niche since we're a French language garage rock/trad punk band from Canada.

We've been releasing music for 5 years and this was our 5th single in the past 12 months, leading up to an album next month. For the first 4 of these singles we've pitched them to playlists that fit our niche, but usually only 7-12 days prior to release, but this most recent one we pitched it about 2-3 weeks ahead of the release. Not sure if that's what tipped the scale or not, but with our album coming out in a month we made sure to pitch the lead single a month ahead of time.

As you can see, we're fairly small potatoes and didn't get a massive bump but it was still appreciated since we were likely going to plummet without this boost. Our peak was 360 monthly listeners (after the second single in late 2025) and with 1 more day on the editorial playlists we should surpass that. Before being added to the playlists we were headed towards 150.

Prior to our 5 singles we were a 25-45 monthly listener band for all of 2023-2024. Our first four singles had meta ads at $200 (Canadian) each over 10-15 days, which gave us a decent boost into the 200-300 monthly listeners but at the same time we felt the campaign sort of failed (we could have tested more videos, targetted different audiences, etc.)

Interestingly, this newest single we decided not to run a meta campaign since we're saving ad money for the album next month and the song itself felt very much like an in-between type single...we were a little drained and threw a video together we thought wasn't very good but it turns out our fans liked it. So being added to these playlists was a nice little unexpected bonus before the album. And it's a band "highlights" we can add to our press kit that we were once added to editorial playlists, which is nice.

Another weird sidenote: a preview reel on IG for this song somehow went viral in Asia gaining 40k views (many not seeming botted). Seems like it was added to the Search reel area. Strange 24 hours.

Edit: some words.

Wondering if anyone here who's been on editorials feels it helped tip the algorithm/Spotify noticed their pitches more frequently? or is it just false hope that pitches will get accepted more easily?

u/aubinpilascb — 27 days ago