IndiGo’s new Lite fare makes no sense after comparing it with Ryanair
I was curious about IndiGo’s new Lite fare, so I did a quick comparison.
For an IndiGo Delhi to Bengaluru flight, the difference between the Lite fare (no checked bag) and the fare that includes a checked bag was only around Rs 150 to Rs 180 (about $2).
Then I checked a similar length Ryanair route, Berlin to Barcelona. The difference between the Regular fare and the Plus fare, which includes a 20 kg checked bag, was about €14 (~$16).
That got me thinking.
If a 20 kg checked bag is apparently worth only ₹150 on a domestic flight in India, why introduce a Lite fare at all? It feels less like giving customers a meaningful choice and more like creating another fare category for marketing purposes.
At least with Ryanair, the pricing difference is significant enough that you can understand why someone would choose one fare over the other. With IndiGo, the difference is so small that the Lite fare seems almost pointless.
Am I missing something here, or does this pricing strategy is a pure scam?