They always pop up on FB for me
I don’t think this is cute or silly or playful. I honestly don’t know very much about monkeys but I do know a bit and I can tell they got this monkey way too young and are too rough with him. They don’t ever seem to have any enrichment for him, it’s just trying to cuddle with him, carry him around as an accessory and then peel his arms and tail off of them and saying “that’s enough.”