Currently on the MS Nieuw Amsterdam and not having fun
My wife and I are currently a week into an 18 day Holland America cruise with our 3yo daughter and my parents, and we're not exactly enjoying it.
Of course someone is going to point out that this was predictable. Holland America is not known to be a family-focused cruise line, but believe me... it didn't use to be this bad. I used to go on Holland America cruises with my family as a tween and teen in the mid 2000s, and while it wasn't exactly exciting, there used to be outdoor playgrounds with hammocks and spaces to hang out or play, and I remember ship-wide treasure hunts with teens running all over the ship searching for objects that begin with ever letter of the alphabet. (When I was about 13, me and a few other teens, won the treasure hunt by convincing a medical technician in the sick bay to give us what they claimed was a piece of "X-ray" film -- probably just a piece of plastic -- to win the treasure hunt with the final missing letter.) It felt like a more serious type of cruise, with a focus on actual travel, but there was stuff for all ages to do on board. My family actually had some brand loyalty to Holland America back in the day. All told, I've probably been on 7 or 8 Holland America ships in my life. I remember that part of my childhood as a really fun time.
Not anymore. I can't believe how bad it is now. Their kids programming is worse than most daycares. Just a mostly-empty room with a person whose main jobs seems to be to keep kids safe and minimally entertained so parents can get a break. This is clearly a choice to disinvest.
Holland America's whole value proposition seems to be worse now too. Their passengers are older. The musical acts are barely passible as entertainment. The food is increasingly bland with little diversity of flavors, and the quality varies widely. Some excellent food, to be fair, but some of the deserts wouldn't be sent out at Applebee’s. The entertainment even for adults seems more focused on selling you shit than anything else. And mind you, this is not an entry-level cruise. It's priced as a solidly mid-tier option.
We're not big on cruising anyway, but it is a convenient option for travel with older parents. And we're really not at all into the tacky characters and all the rest of the nonsense that goes on with Disney ships. Royal Caribbean looks fun, but the quality of the food seems not great, and as huge foodies, that would be a dealbreaker for us. So I'm not sure where that leaves us. If we go on another cruise in the future I think we'll try Celebrity ships. From what we've read online they seem to have at least put some thought into their kids programming. But yeah, we're so done with Holland America.