At what point does expanding to more sales channels stop being growth and start becoming operational overhead?
Every platform sounds manageable individually, but once enough are running together it becomes:
- syncing inventory
- fixing mismatched details
- handling platform-specific quirks
- checking whether automation actually worked
I understand the logic behind “be everywhere,” but operationally it feels heavier than people talk about publicly.
At some point simplifying almost feels more valuable than expanding.