u/cgordon615

Our company sells physical tech products through distribution partners. The website's job is troubleshooting and product education — not direct sales. We deliberately push customers to our distributors to buy.

Our CEO just hired a freelancer to update content for SEO/AEO/GEO. Problem: they come from a D2C ecomm background (clothing). I'm worried they'll optimize for conversion and direct purchase intent instead of technical support and channel-based discovery.

I've been managing SEO basics in-house and set up most of our free tools. The CEO doesn't fully understand the space, so I'm responsible for making sure this freelancer is actually a fit.

What questions would you ask to:

Confirm they understand indirect/distribution-channel sales models

Make sure they're building content strategy around the right intent (support, troubleshooting, product education — not "buy now")

Verify they're doing real strategic thinking and not just running prompts through AI

Any good litmus-test questions appreciated. Thanks.

Our company sells physical tech products through distribution partners. The website's job is troubleshooting and product education — not direct sales. We deliberately push customers to our distributors to buy.

Our CEO just hired a freelancer to update content for SEO/AEO/GEO. Problem: they come from a D2C ecomm background (clothing). I'm worried they'll optimize for conversion and direct purchase intent instead of technical support and channel-based discovery.

I've been managing SEO basics in-house and set up most of our free tools. The CEO doesn't fully understand the space, so I'm responsible for making sure this freelancer is actually a fit.

What questions would you ask to:

Confirm they understand indirect/distribution-channel sales models

Make sure they're building content strategy around the right intent (support, troubleshooting, product education — not "buy now")

Verify they're doing real strategic thinking and not just running prompts through AI

Any good litmus-test questions appreciated. Thanks.

Our company sells physical tech products through distribution partners. The website's job is troubleshooting and product education — not direct sales. We deliberately push customers to our distributors to buy. Our CEO just hired a freelancer to update content for SEO/AEO/GEO. Problem: they come from a D2C ecomm background (clothing). I'm worried they'll optimize for conversion and direct purchase intent instead of technical support and channel-based discovery. I've been managing SEO basics in-house and set up most of our free tools. The CEO doesn't fully understand the space, so I'm responsible for making sure this freelancer is actually a fit. What questions would you ask to: Confirm they understand indirect/distribution-channel sales models Make sure they're building content strategy around the right intent (support, troubleshooting, product education — not "buy now") Verify they're doing real strategic thinking and not just running prompts through AI Any good litmus-test questions appreciated. Thanks.

Ive been maximizing my companies newly redesigned website on Shopify. Discussions on Chatbots and Voice agents have come up as the next steps as we are a battery charger company that does have customers looking for troubleshooting answers. Someone has mentioned Dante Ai (good?) and the free shopify chat bot. Could someone point me in the right direction on which AI chat bots I should compare? Theres alot of them now and would love to bring a valid one to the table. Any help would be awesome!