What makes Gen Z actually follow a brand on Instagram?
I'm a Gen Z working in marketing, and my company recently asked me to start creating content for our brand's social media.
I'm a bit confused about what actually works anymore.
Most brands in our niche post things like:
Office life reels
Educational/industry tips
"Day in the life" content
The problem is... the engagement is pretty average. Some of these pages have fewer followers than I do personally.
What's interesting is that a few of my younger Gen Z co workers recently started making content, and their reels are getting significantly more views. In just a few weeks, we've also seen a noticeable increase in followers.
Now I'm trying to figure out what makes people stop scrolling. I don't just want to copy trends I want to create something unique that still feels professional and helps the brand grow.
If you were in my position, what kind of work-related content would you create?
What formats or ideas instantly grab your attention without feeling cringey or forced?
I'd love to hear examples of brand accounts that are absolutely killing it on Instagram or TikTok right now and why you think they're working.