This is the start of moral panic. This is how you beat it.
I was a journalist on the trans beat for a decade. I had a front row seat for the UK's anti trans moral panic that has cost the trans community our healthcare, our ability to piss safely outside our homes and so much more. I say this to show that I am very experienced in what is happening now.
This documentary is the starter pistol of the next moral panic. The UK operates on these. The press makes the presence of a minority a problem, public opinion turns, and policy makers profit in some way from "solving" the problem.
Gay moral panic = section 28
Trans moral panic = EHRC guidance banning trans people from toilets
Disability moral panic = work capability assessments
This is how the UK works and ADHD is the next one. It's the gift that keeps on giving, looks at the escalating number of media questioning whether ADHD is legitimate. They are starting to present the problem that ADHD people shouldn't get real support.
And when a majority of the public in national polls start to agree with them and according to a yougov poll ten years ago (the only polling I could find on this) 40% of the country already believe ADHD is bollocks...policy makers will act.
Facts, science, none of that will stop it. Truth doesn't matter. Moral panics are about profit, financial, political or otherwise. That's why this prick made a TV show instead of doing research. Facts do not matter, if there is something for those in power to benefit from, they will benefit from it at our cost.
The mistake that people who are the subject of a moral panic make is to go after those leading the charge against them. Look at trans people who tried to argue jk Rowling is a fascist to people who saw a nice writer.
Here is how we beat this before it starts
- Acknowledge that this is a PR fight, not an academic debate. It doesn't matter how right you are, it doesn't matter how much fantasy they will spin, the winner is the one with the better polling in their favour. That's it. this is about telling a more convincing story. that's all it is.
- Do not waste time making complaints about the documentary or trying to argue that this prick who made that documentary is the devil. That makes this about them, it makes it about them being silenced. It makes this about the "ADHD lobby" silencing truth tellers.
- Develop relationships with journalists. Find journalists at every outlet, researchers on every stupid morning show who have ADHD. Befriend then and feed them INTERESTING stories. This is going to come down to who tells the better stories. The "big pharma is giving meth to our kids to make money over a fake disease" story is as compelling as it is total bullshit. Start feeding better stories about the truth of ADHD. Do this now.
- Go see your MP. Don't write, don't call, show up. Go to surgery's if they are listed on their website. Only Call them to demand a meeting. Don't waste time emailing, it will take weeks and get responded to by a 22 year old in their office. Meet them and tell them what ADHD has done to you. Go there with facts and data to back this but first thing, go there and meet them and be real. Tell them a better story.
- Get your voice out there any way you can. People think so called legacy media is dead but the truth is they still set the agenda. The newspapers give the morning shows what they will discuss that day, the first thing why producer will do is check the papers for stuff for their studio sofa idiots to talk about. This documentary came from the prick who fronted it writing about ADHD not being real in the right wing press. Get your stories out there.
Keep hammering the public.
I already lost one of these.
I'm not going to lose another one.