u/cschneider27

There’s been some intermittent Shopify issues popping up today. Store not found messages happening all over the place. Don’t panic if you see weird errors or messages in Klaviyo today while this is happening.

Just verify whether or not the site is back up and running. If it is, check on your connections. Otherwise, wait it out.

I have a feeling there’s going to be a lot of posts coming into this subreddit today so I thought I’d just try to get ahead of it.

Seeing a trend with brands that are using apps that are ai-driven Klaviyo tools.

I’ve been looking at a few accounts recently where AI-generated flows were tested against more traditional setups.

Here's a few things that stood out to me:

• Welcome series performance dropped
• Abandonment flows performance dropped
• Post-purchase dropped

The core revenue driving flows didn't improve in any capacity.

Don't get me wrong, I'm not anti-Ai, I test various tools all the time. But here's one thing I've seen over and over:

Ai tools can generate a ton of emails quickly. But at what cost? Its kind of reminding me of when a bunch of ai Facebook ads tools came out (even the Meta tools themselves) where they just generate 7500 versions - surely if you throw enough spaghetti against the wall, some will indeed stick.

Flows are more than just firing off a sh*t ton of emails and hoping a few land. Timing, buyer psychology, intent signals, sequencing. All of these things matter and all of these things help drive revenue.

Sometimes Ai is just speeding up the wrong parts.

Most brands that I’ve audited have a strategy problem. We’ve all been there, you launch one thing, get busy, forget to support it, launch another and then before you know it - you have 3 of the same flow triggers running at once.

Or maybe you launched your flows month ago and haven’t looked at them since.

Or you launched flows but never supported them with campaigns on a steady basis.

All common things, all things I’ve seen when auditing and rebuilding e-commerce flows.

There are a few issues that arise consistently:

• The pop-up or list acquisition strategy is bad. A basic offer with basic creative that was launched and never tested.

• Welcome flow pushing discounts over brand.
— this is a big one. Throwing 10% or 20% off just to convert first time customers, but then they only want to come back when there is a juicy offer.
— Your welcome flow should help someone understand the brand, the best sellers, the proof, the offer (if you decide to still have one), and why they should buy now.

• Product heavy emails
— “here’s our product we made, buy it” is what most of the flows feel like.
— The best flows usually answer objections, show use cases, build trust, and make the purchase feel obvious.

• No segmentation (or bad segmentation)
— New customer vs repeat customer, engaged vs unengaged, recently engaged or cooling?
— Segmentation helps understand behavior and allows you to make better decisions and launch smarter flows.

The fix usually isn’t some crazy advanced setup.

It’s making sure each flow has a real job.

Welcome flow = convert new subscribers
Browse/cart/checkout = recover high-intent shoppers
Post-purchase = increase satisfaction and repeat purchase
Winback = bring people back without destroying margin

If your flows are only a few emails deep and mostly say “buy this,” there’s probably a lot of money sitting there.