Text-based sender here. How do heavy designed emails stay in the inbox?
My background is text-based email, and the advice everywhere is to keep it lean and avoid heavy HTML/images for deliverability. But I keep seeing gorgeous, clearly Figma-designed promotional emails from DTC brands that land fine.
What I want to understand from people who run these at scale: is it mostly that they're sending from a warm, opted-in list on a high-reputation domain, so they can get away with the design? Are they accepting the Promotions tab as the target instead of Primary? Or is there more to how they keep image-heavy email inboxing consistently?
Trying to reconcile the "stay lean" deliverability advice with what the big designed senders clearly do. Thanks.