A lot of people are missing the point of his post on X.

I won't bother paraphrasing either, here's the full transcript from the post on X. If you've seen it already, Proceed below that for my full statement.

"You know, one of the hardest things to learn in the stock market is this: Your biggest winners usually feel uncomfortable to own. Not always. Not every time.

But if you're trying to find power law winners—which are the stocks that can actually change life, not just pad your portfolio—they usually don't feel safe in the middle of the journey. They feel volatile. They feel controversial. They feel too early. They feel hated. They feel lonely. And sometimes, after a big drawdown, they even feel embarrassing.

And that's what makes them hard to hold. Because the market trains people to think that comfort equals quality. That if a stock feels calm, consensus, and universally approved, that that must mean it's the right thing to own.

But in my experience, the opposite is often true when you're looking for asymmetric returns. By the time a story feels obvious, clean, and socially comfortable—like Nvidia, Palantir—easy money has already been made. The real money is often made in that uncomfortable stretch where fundamentals are improving, the market hasn't fully caught on yet, the headlines still look messy, the chart still looks ugly, and owning it makes you question your own judgment.

That's where conviction actually matters. Because it's easy to hold a winner once everyone agrees with you at the country club. It's easy to hold a stock once the chart has gone vertical and CNBC is talking about it all the time on TV, and your friends are texting you saying, 'Hey, that was a great call.'

That's not the test. The test is whether you can sit with a stock where the thesis is still intact, but the social proof is gone or hasn't shown up yet. When the market is making you feel stupid. When the volatility is shaking weak hands out. When the crowd has moved on. When nothing about the position feels emotionally comfortable anymore.

That's where a lot of future winners get sold—not because the thesis broke, but because the owner broke. Because discomfort got mistaken for danger.

And if you want to make real money in the markets, you have to get very good at telling the difference between the two—between a stock that's broken, and a stock that simply feels uncomfortable because the market hasn't caught up yet. And that's not an easy distinction, but it's one of the most important ones in investing.

Because the market doesn't pay you the most for what feels good; it usually pays you the most for being right before it feels obvious. Same method every day, GO. You put in the work, it compounds. Invest in yourself."

What He's Saying

Eric is talking about investor psychology and what it actually takes to catch a massive winner. His points are pretty straightforward:

• Real winners feel miserable to hold: The stocks that can actually change your life never feel safe or clean in the middle of the run. They usually feel volatile, hated, lonely, and can make you feel stupid for owning them.
• The comfort trap: Most people confuse a calm, popular stock with a good investment. But by the time a stock feels safe and everyone on TV agrees it's a buy, the easy money has already been made.
• The investor breaks before the business does: This is his biggest point. When people panic-sell a stock that eventually skyrockets, they usually don't sell because the actual business model broke. They sell because they couldn't handle the emotional stress of an ugly chart, messy headlines, and short-term drops. Their conviction breaks before the stock has time to prove them right.

Why the Timing Isn't a Coincidence

The timing is calculated, and it is a direct response to the 60-to-1 reverse split announcement.

1. Right now, the stock is sitting around $0.09, and retail traders are stressed out seeing their share counts drop by 60. Eric knows exactly what the mood is on Reddit and Twitter right now.
2. He explicitly says in the video that the real money is made when "the headlines still look messy, the chart still looks ugly, and owning it makes you question your own judgment." That is an exact description of what this stock is going through today.
3. By posting this specific video right now, he is signaling to shareholders that the reverse split is just structural noise the "uncomfortable stretch" and that the long-term plan hasn't changed. It’s a classic management move to keep people from panic-selling before the cleanup takes effect on July 6.

And im seeing a ton of investors even the know-it-alls panicking. While understandably, We still have to understand a bunch of things:

Eric Jackson is subject to the exact same corporate math as you and every other retail shareholder.

• On July 6, his massive share count will also be divided by 60.
• Just like your shares turning into a smaller number, his hundreds of millions of shares will shrink down into a much smaller number.

His shares are halted just like ours and he cannot sell them legally till December 15th, 2026. Something else to look forward to is based on the current stock price of roughly $0.09, the reverse split will instantly force the price up to about $5.40 per share.

Why the Price Shift Matters to the Company

The main reason management is forcing the price up to the $5.00+ range is compliance. The NYSE American exchange has strict rules, and if a stock stays under $1.00 for too long, it gets kicked off the major exchange and sent to the OTC penny stock markets. Moving the price up instantly saves them from being delisted and keeps them on a major trading floor. a $5.00+ stock looks a lot more professional and is finally expensive enough for major institutional funds and algorithms to legally buy into it something they aren't allowed to do when a stock trades at nine cents.

Stay patient investors! This stock is his baby and if this fails he not only will lose millions but ruin his reputable reputation likely for good. Does this feel comfortable? No, Is this cope and hopium? Feel free to assume that much. But i believe in Eric Jackson's vision for this company and it still quietly has potential.

Before the market opens, I just want to take a moment to thank everyone who did their part in helping to calm down the retail traders. This Reddit board has definitely helped so many people stay grounded. At the end of the day, whether this stock moves up or down in the short term, most of us clearly see the massive future potential this company has. So, stay patient, investors, and stay strong!

Its funny how all the bears only contribute to the bearish posts but rarely ever under the bullish posts. Stop picking and choosing, Karma doesn't matter, if you think you have a fair point bullish or bearish make it. There isn't much ofna discussion here when I realize that you're assuming just as much as we are. Even though I'd argue my assumptions were more educated going based off how stuff like this occured in the past and info in the SEC filing.

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Before I start, I am referring and referencing all of my points made by this user under this post: https://www.reddit.com/r/EMJX/s/MOvzZCFjRB

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Another thing, I do not hate this user, Do not attack this user, This person is entitled to their own opinions, And most importantly I say all of this with due respect, in the end we're all holding the bag together but I do have to speak on some points I disagree with.

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theyre grievance: **they say it makes no sense to attach a digital asset treasury to a premium pet wellness company (the Halo pet brand).**

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They are looking at this as a product synergy instead of a capital structure play. EMJ Crypto Technologies didn't merge with SRXH because they want to buy Bitcoin with dog food revenue. They merged because SRXH already possesses a highly coveted listing on the NYSE American exchange.

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​Building a digital asset treasury from scratch and taking it public via a traditional IPO takes years and costs millions in regulatory fees. By merging into SRXH's existing shell and corporate framework, Eric Jackson executed a back-door listing. The Halo pet brand provides a foundational layer of baseline assets and revenue, while the real focus pivots to the SRX Global AI-driven capital allocation strategy. It's an acquisition of convenience and public market access, not a product partnership.

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​Countering Point 2: the NDA speculation

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​theyre grievance: **they claims people are making up the NDA defense to excuse Eric’s silence on real business metrics.**

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This isn't speculative fiction; it’s securities law. Following a major merger closure (which happened on June 18, 2026), a company enters what the SEC considers a "Quiet Period." During this time, executives are legally restricted from making forward-looking statements or pumping the stock via informal channels to avoid market manipulation.

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​Furthermore, SRX Global explicitly stated in their June 18 Form 8-K that they are deploying capital into highly volatile, high-conviction positions (like Opendoor, Uber, and Optimi Health). If Jackson reveals entry prices, sizes, or ongoing accumulation strategies under an X post, he would be front-running his own corporate treasury moves and tipping off institutional short-sellers.

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​Countering Point 4 & 5: Drake posts and marketing reality

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​theyre grievance: **He is exhausted by Eric posting about Drake 50 times while the stock collapses 40% in a single day, calling the algorithm/exposure defense "beyond stupid."**

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It looks incredibly weird on the surface, but this is the modern playbook of the activist retail investor. Look at how Ryan Cohen mobilized a retail army for GameStop, or how Elon Musk moves markets with single-word tweets.

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​Eric Jackson's target audience isn't institutional hedge funds they aren't buying a $0.12 stock with a 590-million-share float. His target audience is the retail momentum trader. By relentlessly hitching his content to a global superstar like Drake, he forces his posts into massive social media algorithms, hijacking traffic that a tiny $60 million market-cap company could never afford through traditional PR channels. When the short-term flippers flush out (as they just did during the post-merger dump), that algorithmic footprint remains.

​The Bottom Line

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​The user is completely right that Eric Jackson is an eccentric, unconventional executive whose social media management is chaotic. But that weirdness is exactly why the stock has a massive retail following in the first place.

Oh i wonder why.

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inherently shit talks under Eric's post but then goes screaming scam on reddit because you got blocked for opposing said post

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Serious question what did you think was going to happen? Eric Jackson's Twitter page doesn't have millions of followers on it to where the bad press can be tuned out. For any new investors, some of the shit people post under his tweets actually does scare investor into believing what they're saying instead of actually doing their own due diligence.

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Some of you guys are too hardheaded to realize that alot of the stuff you retail investors are asking for is information he cannot yet give whether or not he's under an NDA not, or speaking of it now could tarnish his later plans for the company. So please stop shit posting under his otherwise you can expect an easy block because he doesn't need rookie investors seeing the shit you guys post and going, Yeah I agree with that. It's not shady it's management.

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"Give us updates! Prove the SpaceX assets are real! Tell us what Drake said!"

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​But a CEO or major stakeholder legally cannot just tweet out material, non-public information whenever they feel like it. Doing so violates SEC rules and can completely destroy a pending deal. If Eric is under a Non-Disclosure Agreement or actively negotiating capital deployments, talking about it too early wouldn't just tarnish his plans. it could get the company sued or kill the deal entirely.

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SO many people find themselves mistaking PR management for "shady bussiness"

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Serious and genuine question, who has a decent theory on why Eric Jackson constantly keeps posting frequently about drake? obviously it's not for fun, shits and giggles. There's an endgame here and I can tell. Is this a marketing stunt??

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My speculation is his end game is to get Drake to notice the company and publicly back it or invest in it. That's just speculation though and im not sure on what to expect from this, Hopefully it becomes positive catalysts though

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​Right now, the people who bought at $0.20 and watched it drop back to $0.12 are furious. They are all over Reddit and Discord calling the stock a "pump and dump" or a scam. They sell their shares at a loss, vow never to touch it again, and walk away.

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​This does something critical, it transfers the shares out of "weak hands" (short-term flippers) and into "strong hands" (long-term investors or institutions who are willing to sit on it). The selling pressure completely dries up because everyone who wanted to panic-sell has already left.

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​Eric Jackson drops the major announcement everyone is waiting for whether it's the official confirmation of the SpaceX/Uber asset values, revenue generation from the AI platform, or a major new institutional partner.

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​Because the selling pressure is gone, the stock doesn't just crawl up; it gaps up instantly. It flies past $0.15, hits $0.20, and suddenly clears that old $0.24 high. Possibly.

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​Those exact same short-term traders who were calling it a scam at $0.12 watch it hit $0.25 and panic.

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they realize the merger was a postive catalyst and they are missing the boat.

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​then driven by pure FOMO (Fear Of Missing Out), they scramble to buy back in. But they aren't buying at $0.12 anymore. They are forced to buy at $0.25, $0.30, or $0.40.

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Stay patience investors, when confused or overstimulated with information remember at the end of the day price can only go up or down. DYODD and you'll come to your own conclusion on where you see this company becoming in the near future. I did my own DD and I shared what I know.

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The early bird gets the worm, The big bird takes the worm and eats the bird.

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We have done less panicking and in my opinion I think patience will lead to greatness for us. Stay strong out there friends we are in this and holding this bag together lol. NFA

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I know im posting pretty often and im sorry if it's becoming too much but that's only because the community seems to be having a tug of war and im just trying to do my part, So thats why i didnt panic and why in my opinion you shouldnt either. Thanks for your time!!

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Am i bummed out? Yeah. Did i understand that it tanking when the news was made official wasn't my expectations? Yeah. Has my reasonings changed for why i invested into this company? No and ill tell you exactly why.

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The 180-day lock-up period, which officially commenced yesterday with the completion of the merger, serves as a genuinely powerful catalyst for this stock. What many retail investors are completely overlooking is that Eric Jackson and his executive team hold a massive block of shares that they legally cannot touch. Under the terms of this six-month lock-up agreement, they are entirely prohibited from selling a single share until the period expires.

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​Therefore, if Eric and his team want to generate substantial wealth from this venture, they have no choice but to build real corporate value and drive the stock price up sustainably. That is simply how corporate equity structures work. A team planning a scam or a con would demand immediate exit liquidity; they would never willingly freeze their own assets for half a year. This lock-up proves their long-term commitment. As Eric Jackson recently noted, he has major upcoming announcements on the horizon that exceed what was shared in December. The foundation is set, the incentives are aligned, and it is officially time to build.

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​Key Takeaways:

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The insiders cannot sell the drop or take a quick profit; they are locked in at the exact same baseline as the shareholders.

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For the next 180 days, there is zero risk of sudden insider dumping creating artificial downward pressure on the stock.

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Fraudulent companies rely on immediate cash-outs. A legal, multi-month lock-up agreement is the ultimate proof of a legitimate, long-term operational strategy.

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If you would like to refer to a decent exit strategy, Click the link to a past reddit post i made about this that some people I know are referring to however it isn't financial advice and always read stuff like this with discretion until proven and always DYODD: https://www.reddit.com/r/EMJX/s/xHw2gLezcw

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Going to make a post tomorrow morning that may shift alot of mindsets from the bearish slop ive seen in the subreddit today. However I do i wanna ask how is everyone feeling about this? maybe I could answer some questions or have some discussions

I don't understand why everyone's panicking. We all knew realistically that this was this this had to happen. it's the common phenomenon by the rumor, sell the news. And we knew this had to happen.

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The news itself was objectively great news. the legal combination is done, the multi-asset portfolio is officially locked in, and Eric Jackson is at the wheel. What happened on the chart today wasn't a failure of the company; it was just the math of the market doing what it always does during a major catalyst.

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"Clean Out" is necessary: Stocks need to wash out the short-term speculative foam to build a real floor. The traders who were just trying to flip the announcement are gone now.

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​The blueprint for next time: You just learned a masterclass lesson in market psychology. Experiencing a classic "buy the rumor, sell the news" event first-hand is the best way to anchor that rule into your trading playbook for the rest of your life.

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The merger has finally officially completed and we have up to 10 business days for the ticker to actually change to EMJX. We are good. Just stay patient. And the ticker WILL CHANGE. Within 10 BD that is. it's so the brokers have time to actually update to the given ticker symbol. I honestly speculate we could see a correction in price over these 10 days, just stay patient!! and always pull ur initial investment out. We got this gentlemen!!

Wouldn't say spam but please do share the word! I believe that the bullish case is significantly strong and I encourage other people to share srxh / emjx before the imminent merger because I believe the upside potential on this stock could be catastrophicly huge

Hey everyone! It's been quite sometime time since I've posted on this subreddit due to work schedule related issues 😅 anyway I digress because you are not here to read about my life story.

EMJX is very very soon to the closing of the merger. Most likely any annocment this weekend to it actually going down on Monday the 15th. So thrusday and Friday might genuinely be one of the last few days you can but before the merger. Alot of popular questions is and im paraphrasing; "If we're generating lots of hype why is price stuck at 11 and 12 cents since the middle of may?"

My educated theory* is that people do genuinely think this is still a failing dogfood company and at the moment it technically very is a a failing company and we're all sitting around waiting for the merger. And dilation still exist within this stock as MOST penny stocks do. That doesn't make significant upside in the future impossible.

Not to mention the Institutional investors Hedge funds with millions and millions of dollars aren't going to put all of there money on a "promise" that a merger will happen. When the merger strikes, all of the FUD will certainly disappear. and will be interrupted by FOMO and the Institutional investors finally green lighting their positions now that the merger occurred. Good luck everyone and im in a rush rn so ill add on to this soon!! NFA

Saw a post from 5 days ago stating a "5.50->7.50 price targeting increased $2 by trickle research"

Im wondering if this has any credibility to it.

If not whats the real realistic price target this stock could potentially grow up to in what time frame and why

Did my own research, but someone convince me on why I should by hundreds or thousands of shares of this stock specifically..?