u/dherealmark28

I am working on videos, it's been around 6 months now. 

During this time, I have come across founders contemplating that they think they should be doing more videos. But I don’t seem to know how? 

As video production costs a bit, I'm not sure if it moves the needle on the retention graph. One major reason for my curiosity is, these founders don’t seem to demonstrate or share about their video production system and what actually works for them. 

Like are they agents? or they have hired a launch guy or agency? 

Because engagement is not a metric I want to target as a Saas owner. I want to know what is working for others. Like actually working, not 4.5M views with no notable increase in signups. 

So, what have you experienced in the real world? 

• Is video content bringing you more signups or increasing retention? Or is it just something you’re jumping into like a “me too” thing.
• What type of video has worked or is working best for you? Like launch videos, product demo/walkthrough, founder-led videos, short form ads, short form feature reveal, or anything else that i don’t know about? 
• What’s wasting most of your budget in video content? Whether time or money, or both. 
• If you have mastered the process and found something repeatable that you do, what does it look like?

 

Looking for insights from those ahead of me.

 
Happy to share what I’ve been seeing too if it’s useful. :)

I am working on videos, it's been around 6 months now. 

During this time, I have come across founders contemplating that they think they should be doing more videos. But I don’t seem to know how? 

As video production costs a bit, I'm not sure if it moves the needle on the retention graph. One major reason for my curiosity is, these founders don’t seem to demonstrate or share about their video production system and what actually works for them. 

Like are they agents? or they have hired a launch guy or agency? 

Because engagement is not a metric I want to target as a Saas owner. I want to know what is working for others. Like actually working, not 4.5M views with no notable increase in signups. 

So, what have you experienced in the real world? 

• Is video content bringing you more signups or increasing retention? Or is it just something you’re jumping into like a “me too” thing.
• What type of video has worked or is working best for you? Like launch videos, product demo/walkthrough, founder-led videos, short form ads, short form feature reveal, or anything else that i don’t know about? 
• What’s wasting most of your budget in video content? Whether time or money, or both. 
• If you have mastered the process and found something repeatable that you do, what does it look like?

 

Looking for insights from those ahead of me. 
Happy to share what I’ve been seeing too if it’s useful. :)

I am studying founder led videos, it's been around 6 months now. 

During this time, I have come across founders contemplating that they think they should be doing more videos. But I don’t seem to know how? or why?  

As video production costs a bit, I'm not sure if it moves the needle on the retention graph. One major reason for my curiosity is, these founders don’t seem to demonstrate or share about their video production system and what actually works for them. 

Like are they agents? or they have hired a launch guy or agency? 

Because engagement is not a metric I want to obsess over as a Saas owner. I want to know what is working for other founder or marketers or creative strategists. Like actually working, not 4.5M views with no notable increase in signups. 

So, what have you experienced in the real world? 

• Is video content bringing you more signups or increasing retention? Or is it just something you’re jumping into like a “me too” thing.
• What type of video has worked or is working best for you? Like launch videos, product demo/walkthrough, founder-led videos, short form ads, short form feature reveal, or anything else that i don’t know about? 
• What’s wasting most of your budget in video content? Whether time or money, or both. 
• If you have mastered the process and found something repeatable that you do, what does it look like?

 

Looking for insights from those ahead of me. 
Happy to share what I’ve been seeing too if it’s useful. :)

And about 6 months into my project...

I've made 18k over the past 90 days with about 3.8k in contracts upcoming this month. I re invest almost all of it into the business, so I'm NET Zero.

And I sometimes question why I'm not making bank with brain rot ai wrappers. Like every other 21YO.

But I continue to have the same drive and conviction as I did at month one. And I work 8-12 hours everyday on my project.

Because this isn't my first rodeo.

I've had great success with boring models, and as a result own land, a house and IRL assets and influence in the real world. For context I'm the #3 farang to get a long-term business visa in Northern Thailand.

So "diving into the abyss," is very lindy phase for me.

Here's some things I'm pondering on:

1. Quality > quantity influence

A lot of new kids making millions of views of socials, but views don't pay. Clients do. And you just need one (or four) to hit 300k/year. This was true in my case for five years.

2. Build for b2b saas businesses

Being an IH is so polarising that even me (someone who has built in b2b) got sucked into building a prototype for this broke segment for two months. I soon realised my users have no money, so took the same prototype and optimised it for b2b whales with money.

3. Hybrid: agency x saas:

Don't pick between an agency or saas. Build both! The system you sell to tailor to clients can be sold as a saas for brand that can't afford DFY. Again, price out the broke builder. This is why I said revenue and not MRR initially.

4. Hire based on your strengths, not weaknesses:

First, you can't do everything. Even with ai. You do need humans, but if early, hire someone fresh, looking to impress and can take initiatives. Don't hire and forget but give them specific tasks, and manage them every single day.

In my case, I hired my ex content writer, and she's helping me write content while I talk with users. It's very important they learn how to use AI without using their soul as the KPIs you'd managed them pre ai are very different post ai.

5. Iterate and build a good team software:

Remember b2b? Well, they work in teams. So your software needs to be team friends and it needs to be fucking secure. So learn telemetry to track everything essential (admin), performance hardening, power user features.

If your project is built over a weekend it will get copied, spend months building it not days.

6. Talking with users > talking with LLM

Realise AI psychosis is real. And start using LLMs as a tool.

7. No side quests, unless it supports the main quest.

See 6.

Okay. Enough.

I'll share progress in a few more months.

If you're curious, I'm building a video agency and video saas.

Cheers, and keep shipping art.

- Mark

5 months ago I went deep on video, and today I have some B2B video clients and SaaS I built as a process of improving my workflow.

I personally get a lot of value from it. But Im looking to get pespective from other founders specifically on video.

The thing that hooked me: done right, it's one of the hardest formats to fake with AI. The second you weave in your own brand and story, it becomes yours in a way a text post never is.

It's been a grind though, especially organizing footage, nailing a consistent brand, actually nailing the techniques. Still getting there.

That said, I keep seeing the same pattern with founders:

• Most feel like they should be doing more video
• Very few have a clear system for what actually works
• And almost no one can point to a real result beyond "it feels more engaging"

And Ive personally gone from not knowing what a timeline editor is to now editing my own videos, and producing them.

But I'd rather learn from the room than keep guessing — especially from people further along:

• Is video actually moving the needle for you (signups, demos, retention), or is it still mostly vanity metrics?
• What's working best right now: launch videos, product walkthroughs, founder-led content, short-form ads, something else?
• What's been the biggest waste of time or money?
• And honestly — what makes video feel hardest: the making, knowing what to make, or knowing if it worked?
• If you've cracked a repeatable process, I'd love to hear what it looks like.

Hey Mark?

IM looking for an experienced n8n specialist to help build and test a few production-ready workflows for a SaaS product.

The first workflow will connect an external MCP service to n8n, process structured video-analysis data, and deliver a concise report by email. Follow-up workflows may use Slack, Notion, or Google Sheets.

Looking for someone comfortable with:

• n8n Cloud and workflow templates
• MCP Client Tool / HTTP-based integrations
• OAuth and credential-safe setup
• Webhooks, branching, validation, and error handling
• Testing ownership/auth edge cases
• Producing clean, importable workflows with documentation

This is a paid, focused project. Please comment or DM with:

1. Examples of n8n workflows you’ve built
2. Your experience with MCP or API integrations
3. Availability
4. Your preferred rate or project fee

Company Name: Videngineer
Website: Videngineer.com

Budget: Im at 19.99/mo so budget is limited but willing to spend up to 500/mo on making some workflows.

I’m looking for someone practical who can help get the first workflow working quickly and safely.

IMO video is one of the most OP ways to standout with a brand.

Yet, most founders I know dont do it. And I dont think its laziness, I think theres a real reason and I want to know what it actually is.

Is it that video has a barrier? like using a timeline tool or tech related?

IMO, entrepreneurs that use video connect between with their customers especiall when building a SaaS. Which everyone is nowadays.

I see new founders like Ben cera from polsia or Farza from click both very good filmmakers absolutely nkill it on X because they are very good at film

So if you dont make video for your product or yourself:

whats the actual blocker? hate being on camera, dont know what to say, no time, tried it and it flopped, think its cringe?

I think in this ai infested world it's important to stand out and there's no better way than just making beautiful and aesthetic video. I don't talk about gooner tik tok reels but aesthetic authority founder Led videos

The reason I ask if I have skin in the game and I've been building a toll to help solve my problem with video. And now give months into it I start to make very good videos. I'm yet to have a good sample size but I see the power of good founder led film

IMO video is one of the most OP ways to standout with a brand.

Yet, most founders I know dont do it. And I dont think its laziness, I think theres a real reason and I want to know what it actually is.

Is it that video has a barrier? like using a timeline tool or tech related?

IMO, entrepreneurs that use video connect between with their customers especiall when building a SaaS. Which everyone is nowadays.

So if you dont make video for your product or yourself:

whats the actual blocker? hate being on camera, dont know what to say, no time, tried it and it flopped, think its cringe?

I spent the last 2 months building my product, every day on cloud9. And then it hit me: LLMs solved the building part. Getting customers is still fully on us!

And weirdly, I think thats good news.

Quick backstory:
I spent ~5 years running an SEO agency making 400K/y. Big SaaS brands paid serious money for it every month and Google sent them customers in return. It was a machine, and I did well from it.

But it lacked innovation and I knew it was gonna die.

Its weird but I felt more insecure then, than I do now because I know Im working on something thats sustainable.

Anyways, I watched that whole machine die because the way we manufactured it became worthless the day AI could generate infinite content. Even genuinely human written stuff gets the "this is probably AI" side eye now. So that broke the trust in all my connections.

The syndicate racket was up.

My NOW Frustration:
I did exit and took a break for years, but coming back to building it frustrates me how I cant use any of what I know from pre-AI era.

Im pretty much starting from scratch!

So, I can finally solve the technical bit but none of my loopholes from before would work in this market.

Ive spent days thinking my next move, and Im slowly starting to realise:

AI didnt kill distribution. It killed the shortcuts. And when the shortcuts die, the playing field levels. A solo founder can now output the same quality of content as a VC backed content team.

So whats left as the edge? The stuff that cant be generated:

Taste. How your content makes people feel.
Authenticity. Whether they believe you.

And honestly, the underdog wins on both. Nothing beats a founder who actually gives a shit about what theyre building, showing up as themselves. A content team going through the motions cant fake that.

Which is why my bet is founder led video. Text doesnt prove a human anymore, anyone can generate a landing page or a thread in 10 seconds. But you, on camera, showing the real thing you built? Still hard to fake. Thats the new trust signal.

My own tiny proof: took me 5 months to get my first user. A few weeks ago I finally started distribution, just honest posts about the journey, typos and all. A handful of them have done ~500k views combined. Not because im good at marketing. Because people can tell its real.

Someone doing this at a whole other level: Ben Cera (Polsia). Build in public videos doing 100-190K views on a 10K sub channel. His startups whole distribution is basically beautiful, honest filmmaking. Meanwhile technically great products launch with a screen record and a wall of text, get crickets, and conclude "launch didnt work."

So if youre sitting on something youve built and dreading the marketing part: the game didnt get harder. It got more honest. Learning to tell your story on camera might be the most valuable founder skill of 2026, and unlike the old playbook, nobody can outspend you on being you.

Would love to hear from other founders:

>

I built my career on written content and SEO. I grew to a 400k/y agency, but content was ghostwritten and commodotized. I new most blog posts were dead back in 21.

Past 5 months, Ive been betting my own work on video instead, and heres the thesis I keep landing on — Id love to get some perspective from content folks.

Written content now carries an "is this AI?" tax even when its 100% human. You can pour your soul into a piece and half the audience assumes a bot wrote it — and theres no real way to prove otherwise. The trust cost on text is quietly going up.

Video is different, at least for now. You see and feel a real person on the other side.

And when something is AI-generated, you can usually tell — outside the top ~1%. So a real face showing up is one of the few formats where "this is a human" is basically self-evident.

Which makes me wonder if video — specifically a real person, not faceless polish — is the most un-fakeable content bet right now. The moat isnt production value. Its verifiable humanity.

I'm new to the producer/agency side — started taking on client video (hero ads mainly) in June.

Ive done five months of work in the video industry mainly for B2B SaaS, and in the process built some internal tools to help aid the production process. Of all, I decided to launch an analysis tool which helped my team during the strategy stage of the process.

So, Im looking to get some insights of how an editor or producer would prep a video project before it goes into production.

Im assuming this would depend a lot based on whether its an AI video or real footage. But Im thinking storaboards, a canvas, overall collabrative tool? But I want to get insifghts rather than my own perspective

For context: My experience producing:
I've got taste and an obsession with film, but zero formal pipeline experience. Kind of speed-ran into running a video shop. And my arrogant ass learned the hard way that YOLO-ing into a project doesn't work. No clear plan → endless back-and-forth between me, the client, and my editors → hourly spend balloons and everyone's burned out by delivery. The video suffers for it.

So I want to hear it from you:

• When a producer/client briefs you well, what does that actually look like? A doc? A canvas/board? A reference video with timestamped notes?
• Do you keep a swipe file of cuts/techniques you pull from — and when you save a reference, do you break down why it works, or is it more "that's good, do something like it"?
• What's the one thing producers consistently get wrong in prep that makes your job harder (and the edit worse)?

Thanks