u/ekolimits

Quick "About me":

• 5 years as a streamer on Twitch working with companies as big as EA, Ubisoft, and Microsoft (As well as indies)
• 5 years as a marketing lead with clients as big as ASUS (indies as small as solo dev projects)

I want to share with you what I've learned so it can help you make more informed decisions.

The hidden side of marketing is "TRUST"

Every marketing company that's been around can instantly tell if they can bring you value or not. They know when they see a good game and know how to evaluate how fast your brand or product will earn the trust of players.

They don't tell you this.

They keep this to themselves because while they can't predict the future 100%, they have experience with good products and bad ones. But developers don't know that they need to earn the trust of their target audience so marketers sell them on pure awareness campaigns.

They reach out to influencers, press, and players to "tell them" about your game.

That is NOT marketing. That is an awareness campaign.

Marketing = awareness + trust

So every client needs to ask their marketing partner "How are we going to build trust with our audience so they feel comfortable to purchase our game?"

If your marketing parter or publisher can't answer that with a coherent plan... WALK AWAY.

Maximizing awareness while having 0 trust is the same as trying to sell a CD on the corner because your "mixtape" is great... you will just look crazy and get laughed at.

Indies make publishing deals because they lack the trust with players, influencers, and press... and a publisher already has built that. That's ok if the pub really can provide this fast track to trust.

But its not OK if you can build trust yourself... Just post online, talk to your community, and slowly show presence and product features. It will work if you listen to your audience.

Remember to ask about trust!

If you ever hear a marketing company talk about "authenticity", walk away ASAP!

Making you look "authentic" is NOT a shortcut to real target audience trust... its just a scam that marketing companies try to fool you with because they can provide awareness but have no desire to help you build trust. And in turn, really have no desire to actually "market" your game. There are there for a quick buck...

Hope this helps.

https://www.cardchart.fun/decks/30fb529e-9843-4b0b-9c07-a4463ecc76a9

I never made a Sultai deck but like this commander because it can self-mill and play off the top while defending me quite nicely.

I'm not sure how it will win yet, but does anyone have neat suggestions for X spells that can make this deck flixible?

Or any cost reduction spells that are CMC>3 so that Glarb lets me play them? I saw somewhere online that he can cheat cast cards for lower than 4 off the top of the deck if they are reduction cards. But I'm not sure this is true yet.

All you need to do is tap hold and swipe to start to target.
You can try it here, even on desktop:
https://www.cardchart.fun/play/match

I know you won't try it but its here: https://www.cardchart.fun/play/match
I did not make a tutorial because this app is only for genious IQ players.
Others just need to tap and hold/swipe to target... if you can't figure it out that is.

And yes, you can use the desktop preview to actually use the app. So don't ask me if you can.