Replies or signups for this cold outreach? Which one should I choose?
Suppose the goal of the cold outreach campaign is to get customers for a B2B SaaS.
The B2B SaaS is low ticket & has a self-serve model with plans like $99/month and $149/month
For this case, when I am doing cold outreach should I optimize my cold email content to get a reply or instead put the direct link to the SaaS & optimize for signups instead?
Would love to know your take on this.