Expedition Active Model Pricing and Discounts - Just FYI
It may be too late, as the Ford Employee Pricimg incentive is almost over… but maybe this helps someone in the future.
It seems that dealers can play a bit of gamesmanship with the way they build (and ultimately price and DISCOUNT) their vehicles.
I noticed that while shopping for an Active Max 202A package, some dealers had the power panoramic roof listed as an $1575 add-on.
But, there are also 202A Actives that come with the panoramic roof that don’t have it listed as an optional equipment add-on. In fact, when you look at the window sticker, it won’t even explicitly list that the vehicle is equipped with the panoramic moon roof - the only way to know for sure is to look at pictures of the vehicle.
So, why is this a big deal? Let’s say there are two expys that you are looking at being sold by different dealers.
Both nearly identical in build, (exterior color, second row seat configuration, etc) but Dealer A has one has an MSRP of say $75,585 and Dealer B has another with MSRP of say $73,120… Dealer A may show a discount off of MSRP of say $8740 (purchase price = $67,445) and Dealer B may only show a discount of say $5675 (purchase price = $67,445).
In the end, Dealer A looks like they are giving a much better discount. Yes, on paper, they are. But in reality, you are getting the same vehicle for the exact same price at both dealers.
This comes into play when you are buying from a retailer like Dealer A… if you aren’t aware of this, Dealer A may show a less drastic discount of say $7700… which still seems a lot better than a $5675 discount… but in this scenario, you are paying $1000+ more for the same vehicle at Dealer A’s lot.
When shopping, compare the full build and only look at the out the door pricing. Discounts off of MSRP are good, but it’s important to know how the MSRP is configured and how the discounts are being applied.
I’m sure similar shenanigans are about with the Platinum and other trims… this is just based off of my experience shopping for an Active trim where the panoramic moonroof wasn’t a standard option.