Can I use 2 Google Ads accounts for 1 domain? (Separating Search & Shopping)
Hi everyone,
I’m looking into the feasibility of running two separate Google Ads accounts for the same e-commerce domain. I want to set up Account B exclusively for Shopping Ads, while keeping Search and Display on Account A.
The "Why"
The Standard Shopping campaign has been stuck at 0 impressions for over a month due to an unresolved account-level glitch. Since Google Support has been unable to fix the Shopping block on Account A, I’m considering this workaround to get my PLAs running.
The ideal setup would be:
- Account A: Search + PMax (feed only without shopping ads = Display only).
- Account B: Standard Shopping (PLAs) only.
Questions:
- Double Serving Policy: Account A is bidding on text search and Account B is strictly bidding on product listings, will Google still flag this as a "Double Serving" or "Circumventing Systems" violation since they are technically on the same network (Search Network)?
- Verification & Billing: Can I safely use the exact same advertiser verification (business registration), payment profile, and credit card for both accounts without triggering a suspension?
- GMC Linkage: Is it safe to link one Google Merchant Center to two different Google Ads accounts promoting the same domain?
Appreciate for any advices.