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A few months ago I went down a rabbit hole I didn't expect.

I started looking into AI-generated influencers — not out of curiosity, but because I couldn't tell the difference anymore. A profile I'd been following for weeks turned out to be entirely synthetic. No human behind it. Just prompts, pipelines, and a content calendar.

And here's the thing — it had better engagement than most real creators I follow.

We're not talking about creepy CGI avatars from 2018. We're talking about fully realized personas with consistent aesthetics, opinions, posting schedules, and even "personal growth arcs." They go through breakups. They share morning routines. They have opinions on AI (meta, I know).

The brands already know. Sponsored integrations with AI personas are cheaper, faster, and infinitely scalable. No mood swings. No controversies (unless programmed). No contract negotiations.

What nobody's talking about is what this does to trust as a concept online. If the person recommending your supplements, your courses, your mindset shifts — never existed — what were you actually connecting with?

Maybe the character. Maybe the content. Maybe that's enough for most people.

I don't have a clean take on this. Part of me thinks it's fascinating. Part of me thinks we crossed a line somewhere and just didn't notice.

Where do you stand on this? Would you follow an AI influencer if the content was genuinely useful — knowing full well it's not human?

What you think about this? This can get some viral or no?

I actively post AI-generated videos. I enjoy experimenting with the tools. I genuinely think this technology is powerful and exciting.

But lately I’ve noticed something.

My entire feed — and probably yours too — is filling up with similar AI-generated clips. Cinematic shots, dramatic music, surreal visuals. Technically impressive. Easy to produce. Everywhere.

And since I’m part of that wave, I can’t help but ask:

Are we building something meaningful — or just adding to the noise?

I don’t see this as “AI is bad.”
If anything, I’m fascinated by it.

But I do wonder:
What will separate creators who use AI as a tool… from those who just generate endless content because they can?

I’m attaching an example of the kind of video I’m talking about (yes, I’ve made).

Curious how you see this:
Is this just the normal phase of a new technology?
Or are we approaching oversaturation?

Wan 2.2 killer

Give some feedback!

100% AI-generated using ComfyUI + WAN 2.2

What’s interesting isn’t just the tech — it’s the reaction.

People engage, judge, feel something… even knowing it’s not real.

So where does this leave us?

Is this just the next step in content creation, or are we entering a space where reality starts to lose its meaning?

Genuinely curious to hear different perspectives.

100% AI-generated content — no real models, no photoshoots, just pure synthetic visuals.
Do you see this as innovation… or exploitation?