
Is there any way I can fix my email sender reputation?
I recently read about repairing email sender reputation and I think this is what I need. A while ago, I used to run a small shop online, but I didn’t sell much, so decided to close it. A few weeks back, I started another small business and wanted to do some warmup, but realised my emails get into spam. I know this because I verified with other emails I have access to. What I think happened is that I did not do as much optimisation like I should have. Some emails bounce back, go into spam directly, or there is a very low engagement rate overall. I checked some other posts and seen that people who have a similar problem start rebuilding the volume they are sending, clean the email list properly, or remove contacts that don’t engage. Is this something I should do in my case, or is there anything else that could help my email sender repair issue? Is this even a thing or should I think of changing the domain altogether?