
Figma IPO hype is over? it's now trading at around 6x forward sales vs 50 times at the IPO. The dip arrived, but the profitability inflection didn't. Too early, or the entry?
It's time to revisit Figma, I bought during the IPO frenzy after reading the S-1, it was trading around 50x+ sales and today it's ~5.8x forward, tbh it's cheap versus its own history
The business itself is hard to argue with cause Figma has became the operating system teams build inside, each new seat and product lands in the same account at almost no extra cost and because the whole org's work now lives on that shared system, leaving isn't just an easy software swap, it's retraining everyone and rebuilding everything. One account, more products every quarter, each one making the next easier to sell and the whole relationship harder to leave
That lock in is visible in the numbers:
- Net dollar retention up four straight quarters: 129% → 131% → 136% → 139%
- ~70% of customers on three or more products
- ~690k paid customers (+54% YoY), the $100K+ cohort up 48%
It also answered the bear case that crushed it. The fear during the SaaSpocalypse selloff and Claude Desing launch was that AI eats seat based pricing. Figma's response is to make AI usage credits on top of seats so more AI usage means more revenue, not less. The early data is showing most enterprise users who blew past their included credits kept paying for more, and teams that add credits spend 3x
The dip is real on price but GAAP profitability inflection does not look feasible in the short term: the GAAP loss is entirely stock compensation, but AI-inference costs are compressing margins and could push the GAAP inflection way into 2027 or 2028
If I buy, it's a <1% starter from my portfolio that earns its way up, full detailed analysis on my Substack for free:
Are you holding Figma, or waiting for a better entry?
Disclosure: I don't own FIG. Personal thesis, not investment advice. Do your own research.