u/mrduck788

I’m running a Facebook Ads campaign for a reverse mortgage offer.

On the first day, I spent about $180 and generated 10 conversions. The payout is $32 per conversion, so I earned about $323 in revenue (around $143 profit).

After that first day, performance dropped dramatically. I’m still getting clicks to the offer page, but conversions have almost completely stopped, even though I haven’t made any major changes to the campaign.

I’m trying to understand what could explain such a sharp change.

Was the first day just luck ?

Hey, how can I stop showing ads to people who already filled out my form?

I’m getting a lot of duplicate leads from people who submitted the form in the past. My frequency is below 2 and my audience size is large.

I’m sending the Lead event through GoHighLevel automation to Meta. I also created a custom audience based on Lead events and excluded it from my campaign, but it doesn’t seem to be working.

Has anyone faced this issue or found a solution?

..

Fb

Hi guys. whenever i run something. Some day it start spending so slow and some day it rush to spent. Is it normal or there is problem with acc . I run leadgen.