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I’m running a Facebook Ads campaign for a reverse mortgage offer.
On the first day, I spent about $180 and generated 10 conversions. The payout is $32 per conversion, so I earned about $323 in revenue (around $143 profit).
After that first day, performance dropped dramatically. I’m still getting clicks to the offer page, but conversions have almost completely stopped, even though I haven’t made any major changes to the campaign.
I’m trying to understand what could explain such a sharp change.
Was the first day just luck ?
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I remember on the first call with Calvin, he mentioned a method to get contacts from Apollo.io - i remember it was a free method. And later have the list scraped from any freelancer.
Anyone tried the method?