See you then.
Video call link: https://meet.google.com/seh-igde-vbu
To be clear I’m not an expert. But I did just do a thing. And I’ll show you how I did this thing on tomorrow’s live call - Tuesday at 8pm ist, 10.30am est, 3.30pm gmt.
AI pros please join us to share your ideas.
See you’ll in 19 hours!
Meeting link: meet.google.com/seh-igde-vbu
This is not a pitch or endorsement, just sharing. Maybe you’re an expert. Maybe you need an expert. Comment or post - let the community know.
Where are you at with your business right now?
What’s the bottleneck?
How can this community help you?
Let’s get to know each other.
We meet every Tuesday to shoot the shit. 8pm IST, 10.30am EST, 3.30pm UK
Today’s meeting is just a chat. I want to talk as little as possible lol. But It’s been an interesting 2 weeks for my legal PPL agency. I’ll share a full update with you on the call - ad campaigns, results, costs etc.
And we’ll look into the finamcials and some benchmark conversion metrics of a pay-per-lead agency.
I’ll answer any other questions that I can.
How’s your week been? Come by today for a chat. 8pm IST, 10.30am ET, 3.30pm GMT.
Meeting link: https://meet.google.com/seh-igde-vbu
If you run a Pay Per Lead agency, a TrustedForm certificate attached to the lead is now a basic requirement.
It proves consent was given. It shows the actual form session. It kills most “this lead is junk” claims before they turn into a refund request.
Full setup, start to finish is in the video so you can link Trustedforms to LeadSwitchboard to automatically send the certificate URL to your client when they buy a lead.
It’s worth demoing this on sales calls as well. It is one of the cheapest ways to prove you are not selling recycled data.
Create your free lead distribution software account with LeadSwitchboard.
Full Lead Distribution Software setup. Chapters are in the description if you want to get to any specific parts of the video.
I’m trying to get to 10 subscribers. So if this video helped you at all subscribe to the channel
The call recording for last Tuesday’s lead distribution software setup will be up later tonight.
If there’s anything specific you want me to cover next Tuesday drop it in the comments so I can prepare.
I appreciate all of you being here. Happy hunting 🤠
Group call, every Tuesday 8pm IST, 10.30am EST, 3.30pn UK.
DM & I’ll add you to the call.
Yesterday was a full-on technical seesion. We did an end-to-end lead distribution software build for a pay-per-lead agency.
I’ll post the recording on Friday once I’m back.
When was the last time you took a vacation?
Dm if you want to be added to the call.
We’ll be doing a full lead distribution setup to run a pay-per-lead marketplace. And I’ll answer questions + share updates.
Link:
You can distribute & sell 50 leads a month without paying for lead distributio software. Tomorrow I’m building the entire Pay-Per-Lead (PPL) distribution system live at the group call.
LeadSwitchboard is what I run my own PPL agency on. I’m showing you my actual setup.
What goes up on the call
- Campaigns for lead delivery for both PPL & Retainer clients
- Set up for calling US clients & Automated email & text notifications
- Dispute center for lead return management
- Credit wallets so your clients can pre-pay for credits they use to buy leads
- Many other tiny little things you may not know you need yet.
You need nothing to watch. Show up and take notes.
If you want to build along in real time, have these ready: your B2C funnel questions (the quiz you use to qualify leads), Twilio, a Google Workspace email, Zapier.
This is for you if you’re just starting with pay-per-lead, if you’re running it out of spreadsheets, or if you have retainer clients and want to add a few PPL clients.
Tomorrow, Tuesday 28th July
8pm IST / 10:30am ET / 3:30pm UK
Comment if you have any questions you want me to cover specifically. Call link will be posted tomorrow.
When I was selling home services leads, my entire compliance setup was a privacy policy and a basic disclaimer.
That was it. Nobody ever asked me for more. Painting contractors weren’t requesting my consent language before they bought. I ran ads, collected leads, sold them, moved on.
Then I started building the legal pay per lead niche, and that assumption fell apart quickly.
Legal’s a regulated vertical and there’s no benefit of the doubt. Here’s what I had to have in place before I could send traffic.
Separate policies for the consumer side and the buyer side:
The people filling in my intake form and the attorneys buying the leads are two completely different audiences with two completely different sets of rights. They need their own documents. The consumer notice lives on the form page. The terms attorneys agree to stay in my onboarding flow and LeadSwitchboard.
A lead purchase agreement.
Separate from the platform terms of service. It covers what counts as a valid lead, the return window, dispute handling, and the buyer confirming they will honor consent scope and DNC list obligations.
Disclaimers specific to the vertical.
Clear language that I am not a law firm and do not give legal advice. Clear language that I am not affiliated with any government agency. Critical stuff.
A checkbox for explicit written consent above “SUBMIT” buttons.
It sits above the submit button and it is readable.
And the checkbox cannot mandatory.
This is the one that surprised me most and I think it is the one most people get wrong. Someone has to be able to submit the form without ticking it. If consent is mandatory to submit, it is not really consent, and that is exactly the kind of detail that gets pulled apart later. It costs you some leads. Take the hit.
TrustedForm certificates on every single lead.
Proof of what the person actually saw and did on the page at the moment they submitted. When a buyer forwards you a complaint six months from now, that certificate is your entire defence.
One thing I got wrong early. I assumed that because I was not collecting any specific health information, none of the sensitive data rules applied to me. That is not how it works. What can be inferred from the submission matters, and selling the data triggers its own set of obligations regardless of how careful your form fields are. I had to rethink the whole consumer notice after that.
The honest cost of all this was time. The campaigns I was going to launch last Tuesday were delayed while I sorted it out,.
It was still the right call. I would rather lose a few weeks than get screwed later.
Everything is in order now. Clients go live 6pm Monday, Eastern. I will post an update once I have real numbers.
If you are running home services and thinking about moving into legal or anything else regulated, budget for this properly. It is not a weekend of copying templates.
What did I miss? If you are already running a regulated vertical, I want to hear what caught you out.
I’m launching my PPL agency in the legal niche. I have $500K of revenue from selling home service leads. But 0 experience with legal. I now know that it comes with wayyy more compliance and regulations. One of them is a TrustedForm certificate for every lead.
The certificate is your proof of lead quality. It proves that the lead is real, fresh, and came from your form.
And the certificate is what protects you when a consent claim comes back on you. TCPA damages run $500 to $1,500 per violation with no cap, and class actions settle in the millions.
Every serious buyer wants certificates. The big buyers won’t touch your leads without them, especially in legal, finance, credit, and employment. Buyers pay more for leads with a certificate.
Once it’s set up, a certificate is created when a lead submits your form. Each certificate comes with a session replay. You can watch what the lead did on the page, including agreeing to your consent language. Pass the certificate URL to your buyer when you deliver the lead.
It’s free to create a TrustedForm account and free to generate a certificate. There’s a $10 monthly minimum that covers 65 certificates, with no annual commitment.
After that it’s 10 to 15 cents to retain each one depending on your volume, and 1.3 cents to store each certificate for the full five years. The statute of limitations on a TCPA claim is four.
I use Lead Switchboard to deliver the certificate to my client when they buy the lead. It happens automatically. I just conected both.
This is new to me. And it’s a whole other level. I’m implementing this right now in the legal niche I’m expanding into. I’ll break down my setup on Tuesday’s live group call.
Are you collecting TrustedForm certificates?
Hey guys I’m planning to launch cold email for my Legal Leads marketplace. Offer is Pay-per-lead. Attorneys can preview every lead before buying.
Think you could make it work?
Any seo experts in the house? Somebody reached out to sell me a backlink package. Do backlinks still help?
If they do would anybody in here want to exchange links if the industries match and there’s no competition?
Don’t know if this is even ok to do. How does this really work?
Thanks in advance.
We’ll do a live build of the lead distribution software I use to run a pay-per-lead marketplace - LeadSwitchboard. You’ll need the following stuff ready if you want to build along …
We won’t be doing CAPI, Pixel, landing pages or any other design elements. This is only to build the engine to run pay-per-lead.
If you’re just starting in pay-per-lead or you already run an agency but want to build a lead marketplace, join the call.
The lead distribution software LeadSwitchboard is free to use and you can sell up yo 50 leads per month without any paid subscription.
Tuesday, 28th July 8pm IST, 10.30am EST, 2.30pm GMT
Here's my whole stack by category. Know of better alternatives at lower costs? Drop them in the comments please.
LeadSwitchboard:
Price: $0 to start, ~$100/mo once you're generating revenue
Use: lead routing to buyers, lead gen marketplace, landing pages and forms, Twilio call linking, SMS + email notifications, buyer portal
GoHighLevel
Price: $97/mo
Use: automations and workflows
CloseBot
Price: $70/mo
Use: AI chatbot for SMS follow-up
Zapier
Price: $20/mo
Use: connecting tools to each other
Cancelling these as native LeadSwitchboard options ship. The AI SMS bot is already in testing.
Claude Max
Price: $200/mo
Use: Claude Code, website, chat, Cowork
Twilio
Price: $1.15/number/mo, ~1¢/min US calls, under 1¢/SMS
Use: US phone numbers, calls, texts
Google Workspace
Price: ~₹180/mo
Use: professional email
GoDaddy
Price: ₹900–1,000 per .com
Use: domains
Meta Business Manager; Google Ads Manager
Price: Ad spend
Use: ads
Google Analytics
Use: traffic and conversion data
Google Search Console
Use: SEO and indexing
TrustedForm
Price: pay per use
Use: consent certification and compliance
ElevenLabs
Price: $5/mo
Use: voice AI
Kapwing
Price: $20/mo
Use: video editing, transcriptions, subtitles
Magnific
Price: ₹3,000/mo
Use: AI image and video generation (still deciding if it stays)
Apollo
Price: $0 + 3rd party scraper
Use: prospect data
D7 Lead Finder
Price: $100 for one month
Use: lead scraping
Wyoming LLC
Price: approx $300/year — US LLC registration and annual filings
Relay Financial
Price: $0
Use: banking, ACH and wires at no cost
Stripe
Price: ~3%
Use: payment gateway
The numbers
Fixed monthly SaaS: ~$447/mo.
Claude Code is almost half and unnecessary for most new agencies.
$187/mo of that is about to disappear; GHL, CloseBot and Zapier, all will be replaced natively by LeadSwitchboard soon.
Plus ~$300/year for the LLC, Twilio and TrustedForm usage, and 3% to Stripe on payments I collect by card.
You can start this with almost nothing. Distribution software free, Apollo free, a domain for ten bucks, Twilio pennies. Everything expensive on my list is expensive because I'm scaling, not because I needed it on day one.
What's on your stack that I'm missing?
Think of any type of business (e.g. Plumber, Realtor, Restaurant, etc. ) as the search will take any keyword or niche you input, regardless of it it's in the below list or drop menu when running a search. If you're looking for a little inspiration, have a look through the below keywords
ATMs
Abogado
Accountants
Acupuncture
Addiction Treatment Center
Adoption Agency
Advertising Agency
Air Conditioning
Air Duct Cleaning
Airport Transfers
Alarm Services
Animal Feed
Antique Dealers
Apartment Rental
Appliance Repair
Appliances
Appraisers
Architects
Asbestos Removal
Assisted Living Facilities
Attorneys
Auto Body Repair
Auto Dealerships
Auto Detailing
Auto Glass
Auto Loans
Auto Parts Stores
Auto Repair
Auto Wrecker
Bail Bonds
Bakeries
Band Hire
Bankruptcy Services
Banner Printing
Barbers
Bars
Bathroom Contractors
Beauticians
Beauty Salon
Beauty Schools
Bedding Store
Bicycle Store
Birthday Parties
Blinds Installation
Blinds Stores
Blood Tests
Body Piercings Studio
Bookkeeping
Bookstores
Bouncy Castle Hire
Boutique
Bowling Alley
Boxing Club
Brake Services
Breweries
Bridal Shop
Builders
Bus Charter
Business Coach
Business Insurance
CBD
Cafes
Call Centers
Camping Stores
Campsite
Car Dealership
Car Decals
Car Detailing
Car Inspections
Car Insurance
Car Rental
Car Wash
Cardiologist
Carpenters
Carpet Cleaners
Carpet Installation
Carpet Stores
Cash for Gold
Casinos
Catering Services
Catering Supplies
Charities
Check Cashing
Childrens Clothing Stores
Chimney Cleaners
Chinese Restaurants
Chiropractors
Churches
Cinema
Cleaners
Cleaning Service
Closet Suppliers
Clothing
Coaching Services
Coffee Shop
Collections Agencies
Commercial Cleaning
Commercial Loans
Computer Repair
Computer Store
Concrete Contractors
Construction
Consultant
Contractors
Coolsculpting
Copier Service
Copywriters
Cosmetic Dentist
Cosmetic Surgery
Counselors
Coworking Space
Coworking Spaces
Craft Supplies
Crane Rental
Credit Card Merchants
Credit Counseling
Credit Repair
Credit Unions
Criminal Defense Attorneys
Crossfit
Cryotherapy
Culinary Schools
Custom Signs
DUI Lawyer
Dance Studios
Data Recovery Service
Day Spas
Daycare
Debt Collectors
Debt Consolidation Service
Deck Builders
Demolition
Dental Implants
Dentists
Dermatologists
Dietitians
Digital Agency
Digital Marketing
Disc Jockey
Dispensary
Diving Supplies
Divorce Attorney
Doctors
Dog Boarding
Dog Grooming
Dog Training
Door Installation
Drain Services
Driveways
Driving Instructors
Driving School
Dry Cleaners
Drywall
Electrical Engineer
Electricians
Electronics Store
Elevator Contractors
Embroidery Services
Engineering
Escape Rooms
Estate Agents
Estate Planners
Estate Planning Attorney
Esthetician
Event Planners
Exterminators
Fabric Shops
Family Law
Farm Equipment Stores
Fashion Design
Fence Contractors
Fence Suppliers
Finance Services
Financial Advisors
Financial Planners
Fire Alarm Systems
Fire Safety
Firewood
Fishing Boat Charters
Fishing Supplies
Fitness
Fitness Supplies
Fleet Services
Flight Schools
Floor Cleaners
Flooring
Flooring Service
Florists
Food Trucks
Food Wholesaler
Foreign Exchange Services
Fortune Tellers
Funeral Home
Furnished Apartments
Furniture Stores
Garage Door Repair
Garden Center
Gas Stations
Gastroenterology
General Contractors
Gift Shops
Glass Contractors
Gokarting
Golf Courses
Golf Store
Graphic Designer
Gun Safes
Gun Stores
Gunsmiths
Gutter Cleaning
Guttering Service
Gyms
Gynecologist
HVAC
Hair Braiding
Hair Removal
Hair Salon
Hair Salons
Hair Transplants
Handyman
Hardwood Flooring
Health Clubs
Health Stores
Hearing Aid Store
Heat Pump Dealers
Heat Pump Repair
Heating
Heating and Cooling
Hobby Stores
Home Automation
Home Inspections
Home Renovation
Home Security
Home Staging
Hospitals
Hotels
House Painters
House Removals
Hurricane Shutters
Hypnotherapists
Ice Skating
Immigration Lawyer
Indian Restaurants
Insurance Agents
Interior Design
Italian Restaurants
Jewelers
Jiu Jitsu
Juice Bar
Junk Removal
Kitchen Remodeling
LED Signs
Laboratories
Land Clearing
Land Surveyors
Landscaping
Language Classes
Language Schools
Laser Eye
Laser Hair Removal
Lasik
Laundromat
Laundry Services
Lawn Care
Lawyers
Learning Centers
Life Coach
Lighting Contractors
Lighting Stores
Limo Service
Loan Officers
Locksmiths
Logistics
Lottery
Machine Shops
Magicians
Maid Service
Mail Box Rental
Malpractice Lawyers
Manicures
Marketing Agency
Marriage Counseling
Martial Arts
Massages
Mechanics
Medical Associations
Medical Spas
Mens Clothing Stores
Mexican Restaurants
Microblading
Mold Removal
Mortgage Brokers
Motels
Moving Company
Music School
Nail Salons
Network Consultants
Night Clubs
Notary
Nurseries
Nutritionists
Office Cleaning
Office Furniture
Office Rental
Oil Service
Ophthalmologist
Opticians
Optometrists
Orthodontists
Orthopedic Surgeries
Oven Cleaning
Pain Management
Paint Contractors
Paintballing
Painters
Paralegal Services
Party Planners
Party Supplies
Patent Attorney
Paternity Testing
Paving Contractors
Pawn Brokers
Pediatricians
Perfume Stores
Personal Injury Attorneys
Personal Injury Lawyer
Personal Trainers
Pest Control
Pet Salon
Pet Stores
Pharmacies
Phone Repair
Phone Shops
Photographers
Physical Therapists
Piano Movers
Piano Tuning
Pilates
Pizzerias
Plastic Surgeons
Plumbers
Podiatrists
Point of Sale Systems
Pool Builder
Pool Contractors
Portable Buildings
Portable Toilets
Post Offices
Preschools
Pressure Cleaning
Printed Concrete
Printing Services
Private Detectives
Property Maintenance
Property Management
Prosthodontist
Psychiatrists
Psychic
Psychologists
Psychotherapists
RV Dealers
Real Estate Agents
Real Estate Broker
Real Estate Brokers
Real Estate Investor
Realtors
Regeneration Medicine
Rehab
Remodeling Contractors
Residential Cleaning
Restaurants
Restorations
Retirement Homes
Roofing
SEO Companies
Salons
Salvage Yards
Sandblasting Services
Sandwich Bar
Scaffolding
Screen Printing
Security Guards
Security Systems
Self Storage
Shop Fitters
Shop Fitting
Shops
Skate Shops
Sleep Clinics
Solar
Solar Installation
Solicitors
Spa
Speech Therapists
Sport Shop
Sports Wear
Spray Foam Insulation
Stamped Concrete
Supermarkets
Supplements
Sushi Restaurants
Swimming Pools
Tailers
Takeaway Restaurant
Tanning Salons
Tattoo Removal
Tattoo Studios
Taxi Services
Teachers
Temp Agencies
Tennis Clubs
Thai Restaurants
Theater
Therapists
Tile Contractors
Tire Shops
Towing Service
Toy Stores
Trailer Rental
Travel Agencies
Tree Service
Truck Rental
Tutoring
Tutoring Centers
Tuxedo Rental
Uniforms Suppliers
Urologists
Used Car Dealer
Vape Stores
Vegan Restaurants
Vein Clinic
Venetian Blinds
Veterinarians
Videography
Waste Management
Waste Removal
Watch Repair
Water Damage Repair
Waxing
Web Design
Wedding Photographer
Wedding Planners
Wedding Venues
Weight Loss
Welding Service
Wholesalers
Window Cleaning
Window Installation
Window Tinting
Windscreen Repair
Womens Clothing Stores
Yoga Studio
https://meet.google.com/seh-igde-vbu
See you there
You’ll see the entire ad campaign strategy to get my pay per lead agency off the ground. A-Z. Holding nothing back. I’m also doing a giveaway on the call. Something to help you with your pay-per-lead agency.
I’ll post the call link in my sub beforehand