AMA: We are launching what could end up being a paradigm shifting company in public forever.
We are building in the complete open. Forever.
What that means: going forward, any human on earth can ask to see our financials, what deals we're in, all of it, as long as it doesn't violate customer privacy. No backroom deals. And we keep working to expand access to real capability across humanity.
The image is the 3-year projection for Human Frontier Labs Inc.'s experiment with our flagship product, Sontara, through our partner program at partners.sontara.ai.
I think it's an incredibly frictionless business model based on https://www.linkedin.com/pulse/tres-preguntas-comas-cornelius-george-v3alc/
Here's how it works.
1) Is the problem big enough that solving it creates economic value?
Automation projects fail because consultants come in and tell you to automate your workflows. Those workflows were built for an old paradigm that gets older every day. They aren't adaptable.
Meanwhile, our estimate is that about 2% of adults use even one AI agent. The people operating with agents are doing insane things. I know because neither I nor my co-founder Willy could write a line of code before this. January 2025 for me, 2024 for Willy.
So what happens if we give the other 98% that ability without making them go through the obsession it takes to get there?
2) Are we solving the problem in the most efficient way possible?
Sontara is a general purpose agent that meets anyone where they are. Within 4 messages, users start to understand what is now possible for them. By the 7th message they have already completed agentic tasks and they can see how much their life is about to change for the better.
3) Are we making it easy for our customers to partner with us to solve the problem?
Anyone of legal age can go to partners.sontara.ai and claim their partner code. From there:
· Click "Agents" in the top left and pick a plan to start your free 7-day trial
· Use your own partner code. You get the 20% off it carries, and because you are your own first customer, you also get a discount equal to what you would be paid on a customer
· Name and launch your agent
· Introduce yourself to it in a natural conversation
Once you experience it, you can ask your agent at any time how to make money with the partner program.
Salespeople. Stay-at-home moms. Nurses. College students. MSPs. Agencies. Anyone.
The Sontara 7
We are looking for 7 advisors. Rather than hiring someone off a resume or who they know or some other artificial signal, we are using the partner program as the pool.
If we hit 35,000 by the end of the year, we are setting aside an equity pool of 7% of the shares outstanding in HFL for the Sontara 7. Full terms go out in writing before the first seat is filled. That 3-year projection assumes $92 per user per month, which is extremely conservative, and a 10% annual growth rate.
The subtle part
Because the product is a general AI agent, we can put CAC after revenue. That takes the LTV:CAC ratio out of the equation entirely. What we found in our research is that eliminating it and rewarding the users instead creates the potential for an exponentially growing profit balance.
We do it this way because we want to learn about this kind of distribution, and the folks in the Sontara 7 will have earned it. More details to follow.
Ask me anything.
edit: I know it's Reddit. If you think I'm full of shit, go try Sontara, then you can tell me how much of a moron I am, or whatever insult you kids use these days.