We are building in the complete open. Forever.

partners.sontara.ai

What that means: going forward, any human on earth can ask to see our financials, what deals we're in, all of it, as long as it doesn't violate customer privacy. No backroom deals. And we keep working to expand access to real capability across humanity.

The image is the 3-year projection for Human Frontier Labs Inc.'s experiment with our flagship product, Sontara, through our partner program at partners.sontara.ai.

I think it's an incredibly frictionless business model based on https://www.linkedin.com/pulse/tres-preguntas-comas-cornelius-george-v3alc/

Here's how it works.

1) Is the problem big enough that solving it creates economic value?

Automation projects fail because consultants come in and tell you to automate your workflows. Those workflows were built for an old paradigm that gets older every day. They aren't adaptable.

Meanwhile, our estimate is that about 2% of adults use even one AI agent. The people operating with agents are doing insane things. I know because neither I nor my co-founder Willy could write a line of code before this. January 2025 for me, 2024 for Willy.

So what happens if we give the other 98% that ability without making them go through the obsession it takes to get there?

2) Are we solving the problem in the most efficient way possible?

Sontara is a general purpose agent that meets anyone where they are. Within 4 messages, users start to understand what is now possible for them. By the 7th message they have already completed agentic tasks and they can see how much their life is about to change for the better.

3) Are we making it easy for our customers to partner with us to solve the problem?

Anyone of legal age can go to partners.sontara.ai and claim their partner code. From there:

·       Click "Agents" in the top left and pick a plan to start your free 7-day trial

·       Use your own partner code. You get the 20% off it carries, and because you are your own first customer, you also get a discount equal to what you would be paid on a customer

·       Name and launch your agent

·       Introduce yourself to it in a natural conversation

Once you experience it, you can ask your agent at any time how to make money with the partner program.

Salespeople. Stay-at-home moms. Nurses. College students. MSPs. Agencies. Anyone.

The Sontara 7

We are looking for 7 advisors. Rather than hiring someone off a resume or who they know or some other artificial signal, we are using the partner program as the pool.

If we hit 35,000 by the end of the year, we are setting aside an equity pool of 7% of the shares outstanding in HFL for the Sontara 7. Full terms go out in writing before the first seat is filled. That 3-year projection assumes $92 per user per month, which is extremely conservative, and a 10% annual growth rate.

The subtle part

Because the product is a general AI agent, we can put CAC after revenue. That takes the LTV:CAC ratio out of the equation entirely. What we found in our research is that eliminating it and rewarding the users instead creates the potential for an exponentially growing profit balance.

We do it this way because we want to learn about this kind of distribution, and the folks in the Sontara 7 will have earned it. More details to follow.

Ask me anything.

edit: I know it's Reddit. If you think I'm full of shit, go try Sontara, then you can tell me how much of a moron I am, or whatever insult you kids use these days.

I’m working on a product for founders who want to make better decisions before spending time, money, or traffic on the wrong thing.

The problem I’m trying to solve:

A lot of startup decisions are expensive to validate.

Changing pricing can hurt conversion.
Changing copy can confuse users.
Changing onboarding can reduce activation.
Launching a feature can waste weeks.
Running interviews or A/B tests takes time and often requires traffic you may not have yet.

So I’m building Polyhyle: a simulation platform where you can model a product/business scenario and see how different synthetic user segments might react.

Examples:

• simulate a pricing change
• test positioning and landing page copy
• predict objections before launching
• compare feature concepts
• simulate user reactions to a competitor move
• estimate impact on conversion, churn, adoption, or trust

To be clear: I don’t think simulated users replace real customers.

But I do think they can help founders narrow down bad ideas faster, generate better hypotheses, and decide what is actually worth testing.

I’d love feedback from other founders:

What’s one startup decision you wish you could simulate before making it?

For details, visit: www.pipelang.com.

I wanted to share a project I’ve been working on for a while because I put a lot of time into building it, and even though I’ve currently decided not to continue the startup, I’d really like to hear what people think about the prototype and whether there’s something I’m missing.

The original idea

The idea was to build a visualization system for marble, tiles, flooring, wallpapers and other interior materials.

The concept was simple:

Physical material → RFID tag → computer → material changes inside a 3D interior scene

For example, a customer picks up a tile/marble sample with an RFID tag attached to it. They tap it on the RFID reader, and the corresponding material immediately appears on the floor/wall in the 3D showroom scene.
The idea was to make it easier for showroom staff to demonstrate materials to customers without manually searching through a huge material library.

What I actually built

This wasn’t just an idea on paper. I built a working prototype myself.

The prototype uses:

ESP32
RFID reader
RFID tags/cards
Wi-Fi communication
Unity 6
C#
Windows PC
3D interior scene
Custom material switching system

The ESP32 reads the RFID tag and sends the ID over Wi-Fi to the Unity application.
Unity receives the data and changes the corresponding material in the scene.
I also built the basic mapping system so different RFID IDs can trigger different materials.

So essentially:
RFID → ESP32 → Wi-Fi → Unity → Material change
The whole thing is running on my own prototype hardware.

I even put the electronics into a small enclosure and made a physical prototype rather than leaving it as a breadboard experiment.

I also tested the idea in the real market

Before deciding whether to continue, I went to actual marble/flooring showrooms and spoke to owners.

I visited multiple stores and around 10 store owners gave positive responses.

Some of the suggestions were actually much more interesting than my original idea.

People suggested things like:

Uploading a customer’s actual room/house photo

Changing the flooring inside the customer’s photo

Showing different tile combinations

Creating two-tone bathroom designs

Different tiles for different zones

Adding trims/borders

Eventually allowing staff to control the system from a phone

I got tired of managing company assets in spreadsheets, so I built my own mobile asset management app.

Most tools I found were either:

Too expensive

Too complex

Enterprise-focused

Not mobile friendly

So I created Comodo — a simple asset management app focused on: ✅ Asset tracking

✅ Inventory management

✅ Employee assignment

✅ QR/barcode support

✅ Fast mobile access

It’s mainly designed for small businesses, technicians, warehouses, and teams that just want a clean and easy system without heavy enterprise setup.

Still improving it actively and adding features based on feedback from users.

Would genuinely appreciate feedback from IT admins, storekeepers, technicians, or anyone managing equipment daily.

Android: https://play.google.com/store/apps/details?id=com.comodo

Hey everyone! I've been working on this for a while and finally launched it today, so excited (and a little nervous) to share it here.

It's called Mull — a free Chrome extension that sits on 40+ shopping and travel sites. When you're about to check out and click add to cart, a popup appears, gently pauses you and connects the purchase to a financial goal you're saving toward. You get three options: skip it and save the money toward your goal, "mull it over" (get a reminder in 24 hours), or just go ahead and buy — no guilt, no lockout, totally your call.

You can track multiple goals at once, star one as your current "Focus," build up a little savings pool from the purchases you skip, and if you want to go deeper, there's an optional budget layer that shows you a guilt-free spending number (income − needs − what you're putting toward goals).

I know "free browser extension" can set off scam alarms, so I want to be upfront: Mull runs 100% on your device. No server, no account, no login — your goals and spending never leave your browser, because there's nowhere for them to go. It only reads the product name and price on the checkout page so it can show you the reminder, and that's it. It's on the official Chrome Web Store, not a sideloaded file, so it's passed Google's review.

No affiliate links and no monetization right now — I'm just trying to build something useful before I ever think about revenue. And if it's not for you, uninstalling takes two seconds.2

Site: trymull.com ·
We also launched on Product Hunt: https://www.producthunt.com/products/mull-think-before-you-buy?utm_source=other&utm_medium=social

What are your views on this?

I've been building Hoops GM — a free basketball franchise manager that runs entirely in your browser (desktop + mobile, no sign-up).



You run the front office: trades, the draft lottery, free agency, the salary cap — then coach live games on a real possession-by-possession engine, with an owner who tracks your record and can fire you.



Extras: pick a "franchise idol" to build around, blitz games at up to MAX speed, chase a Hall-of-Fame dynasty across seasons.



Play (free): https://hoops-gm-chi.vercel.app

Would love any feedback on the first 5 minutes.