Franchise owners: a few Google Ads things worth checking

If you’re running Google Ads for a franchise location, I’d check these before assuming the answer is “spend more.”

Are you competing with corporate? If corporate is running ads in the same market, check whether both accounts are showing for the same searches. You can end up bidding against your own brand.

Separate brand from non-brand. A search for your franchise name is very different from “math tutoring near me” or “best tutoring center.” Don’t lump them together and call the overall CPA good.

Check where the money is actually going. If several locations share one campaign, one stronger location can soak up most of the budget while the others barely get traffic.

Look at search terms, not just keywords. Especially with broad match and PMax. You may think you’re paying for high-intent local searches when a decent chunk of the spend is going somewhere else.

Track what happens after the lead. Calls and forms are nice, but the real question is which locations are getting qualified leads, appointments, enrollments, sales, etc.

For franchises, I think the hard part isn’t really getting clicks. It’s making sure corporate, local territories, budgets and tracking are all working together instead of against each other.

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u/ppcwithyrv — 5 days ago

A few things I’ve learned running paid ads for tour operators

Have had a lot of success here with tour guides operators. I’ve worked with a few tour operators on paid ads, and there are a couple things I keep seeing over and over.

First, don’t send people to some generic homepage if they clicked an ad for a specific tour. Send them straight to that tour.

Google usually works best when someone is already searching for what you offer and is pretty close to booking.

Meta is different. The photo or video can matter way more than the copy. People need to picture themselves actually doing the tour.

Also, make the important stuff stupid easy to find: price, duration, what’s included, where you meet, availability, reviews.

And track bookings, not just leads or clicks. Traffic can look great while the actual sales tell a completely different story.

One other thing I’ve noticed: someone already in the destination is a very different customer from someone planning a trip months from now. I wouldn’t market to them the same way.

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u/ppcwithyrv — 6 days ago

Why Did No One Take My 25% Cold Outreach Offer?

I made this offer to a few lead gen specialists and agencies. No one took it nor did anyone negotiate. I was very suprised.

Negative comments will be blocked, please keep feedback constructive

Our offer is simple: you earn a 25% monthly commission for the first 18 months for every client you bring us. We do not pay upfront fees, setup costs, advertising costs, or per-lead fees. You are paid only when a referred client signs and begins paying their monthly retainer.

Our standard pricing is:
• One advertising platform: $2,000 per month
Your commission: $500 per month
Total potential commission over 18 months: $9,000
• Two advertising platforms: $2,600 per month
Your commission: $650 per month
Total potential commission over 18 months: $11,700

Our ideal clients generally spend between $100 and $300+ per day on advertising, although retainer costs may be higher depending on their goals or higher spends

The monthly retainer covers campaign management. Conversion tracking, website redesign, landing pages and lead-funnel development are separate services and may require additional client investment. This is a recurring-revenue opportunity rather than a one-time referral payment. As long as the client remains active, you receive your monthly commission for up to 18 months. The offer will remain available until my agency reaches its client capacity.

We are only considering performance-based partnerships under this structure and will not entertain proposals requiring upfront or out-of-pocket costs.

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u/ppcwithyrv — 29 days ago

Agency Collections - Client Won't Pay Delinquent Invoices

Have a client who doesn't want to pay an invoice. Immediately ceased all work. Any collection agencies anyone recommends?

10 sized ad agency here. About $4K in billing with signed contract and terms.

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u/ppcwithyrv — 1 month ago

Review/ Commentary Videos without Getting Flagged

I have a few video ideas where I’d review and react to content from other channels, including people in my industry and larger TV news outlets.

I see political channels do this often, so I’m trying to understand the right way to approach it.

Do I need their permission? AI is telling me 40 seconds of the content and 30 seconds of my feedback. Any best practices here?

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u/ppcwithyrv — 2 months ago

Higher Restaurant Prices

Been coming every 3 to 4 months to palm springs for years. Since 2019, I saw pre and post pandemic and now its 2026. Absolutely love coming as most hotels are still semi affordable.

However I felt prices at all restaurants were unusually high last Memorial Day weekend.

Not luxurious and even a step down from the main strip, but I have my favs. My wife agreed. Not putting the names out on purpose, but here are two examples:

Had burgers at a Bar and Grill: 2 gourmet burgers, full side of fries bottled soda and fountain soda: $56 without tip with tip $63

German pancake, eggs and bacon plus eggs, toast hash browns and sausage $54 without tip with tip $62

This was the case at most family dining places, nothing luxurious, but good enough for locals. I swear these same meals were low $40s high $30s around January.

Has anyone noticed this?

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u/ppcwithyrv — 3 months ago

Memorial Day Release

Michael was released too early and may have missed additional PR and word of mouth vs. Memorial Day. For instance Star Wars was released this weekend and is no where as good, entertaining, with multiple viewings. It underperformed based on previous SW films using 2010's film releases with no inflationary comparisons.

I don't see much overlap between the two films. Michael would have swept this weekend. However it was #3 which is really difficult to manage in a four week window.

Late April release was a mistep in my opinion.

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u/ppcwithyrv — 3 months ago

Joe Jackson Counterargument, Not an Excuse

The Jacksons went from being poor to rich in a short time. That kind of life change had to be insane. One minute Joe is the sole breadwinner working in a steel plant, trying to keep food on the table, and the next minute his kids are taking the whole family into a completely different world.

That’s probably why Joe hits so hard in the movie. He’s the perfect foil. Michael had memories of being poor, but by the time he was a preteen, his life had already shifted into something very different. Joe, on the other hand, came from that Depression-era mindset. He knew what it was like fighting for scraps, struggling to survive, and he was terrified of ever going back.

And honestly, he probably knew the stories. He probably saw how many Black singers got used, robbed, and tossed aside by white-owned labels. That’s why I always tell people to watch Cadillac Records — it gives you a real sense of what that music business looked like back then.

The boys and Janet didn’t really live through that same fear in the way Joe did. And that’s part of why he pushed them so hard — way past what we would call abuse today. Back then, a lot of people probably just saw him as a very strict, mean father. Today, there’s no question: we’d call it abuse. But in that era, a lot of folks would’ve looked the other way and said, “That’s just Joe’s style of raising his kids.”

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u/ppcwithyrv — 3 months ago