We Spend Thousands Driving Traffic to Our Stores. Why Do We Ignore Customers Once They Arrive?
I've been talking with a lot of eCommerce store owners lately, and one thing keeps standing out.
Most are obsessed with getting more traffic.
More Meta ads.
More Google ads.
More influencers.
But very few look at what happens after someone lands on the store.
Customers ask about shipping.
They ask if a product is in stock.
They compare sizes.
They want to know about returns.
Sometimes they just need reassurance before buying.
If those questions aren't answered quickly, many simply leave.
It made me think that maybe the real bottleneck isn't traffic.
Maybe it's the buying experience.
For those running an online store:
Where do you think you're losing the most customers?
- Before they visit?
- During checkout?
- After they ask a question?
- Somewhere else?
I'd love to hear what you've noticed from your own data.