u/roubirbis

This is a study branding project for a sparkling water (picture La Croix, San Pellegrino, Perrier).

I still need to refine the kerning and type sizing, but right now I’m stuck on the logo mark. I keep going back and forth between constructing it on a grid and adjusting the curves by eye, but neither approach has produced something that feels right.

I’ve reached the point where I’m considering scrapping it and exploring a completely different direction. Before I do that, though, I’d really appreciate some outside perspective. Is there something specific about the curves that isn’t working? Is there some obvious fix that I’m missing that could make the mark feel more balanced?

Recently discovered this sub and got really inspired by all the creativity here, so I wanted to give it a try myself.
This is my first attempt at a calligraphic ambigram. Does it read? The word is >!“oyster”!<.