"Dichotomy"... Help!
I am trying to create a rebrand for my small art business and I am contemplating on using the word 'dichotomy' in the name- I was hoping to get some unbiased opinion on whether that is a bad idea. I recognize it's not a word that's used often, and some might not know what it means- so is that a turn off in regard to having a successful art business?
-my art does target a specific niche audience, including subversive and abstract themes- so it's not like I'm trying to push crochet scarves or anything. Though perhaps that might be more successful lol
Help me out! Be honest! And as always, thank you!