u/sharan_dev

I am the founder of an open source delivery platform. The frontend is on GitHub, the backend is proprietary, and I sell one-time source code licenses rather than a subscription. I have sold around 500 of those over the years and get about 40 new signups a week.

The one-time model has upsides. No churn, no monthly bill to justify, and people own what they buy. But revenue is lumpy with no recurring base, so every month starts close to zero. The one recurring piece I have is backend customisation, where clients come back for custom work after buying the license.

My main concern with switching to SaaS is the math. I could charge maybe $100 to $200 a month. But hosting runs around $100 of that, and then marketing and everything else eats into the rest. Even if a client stays a full year, that is $1,200 before costs, and once you strip those out it does not leave much. With a one-time license I get a real chunk up front. I am not convinced the recurring version actually nets more.

For anyone who has run both or switched between them: did going recurring actually grow the business, or just trade one problem for another?

I am the founder of a delivery platform. We sell a one-time source code license to clients who want to own their own delivery platform instead of paying commission to aggregators forever.

Right now I am doing about 5% registrations on the landing page. It was 2.7% before I rewrote some of the copy, so I know the page can move, I am just not sure what to try next.
The audience is mixed. Some are ideal customer profiles who know exactly what they want. Some are developers looking at the stack. Some are wannabe founders who are still figuring out the idea. Some are existing businesses that want to shift from being on Uber Eats or DoorDash to running their own platform. That is a lot of different people landing on the same page.

A couple of ideas stuck in my head. Should I split the page into two, one for operators and one for developers, since they care about completely different things. Or should I keep it as one page but make the path clearer for each type of visitor. Not sure which is the right move.

If anyone here has a landing page sitting in double digits, I would really like to hear what worked for you. Even one or two things you changed that actually moved the number would give me ideas I can try.

My account is https://www.instagram.com/sharan.gohar. I run an open source delivery platform called Enatega where I am trying to find founders building in the delivery space and ultimately sell them a service. Current numbers are okay but the main problem is I am not able to reach the real prospects. My content reaches people in my region but I am not breaking into other regions where the actual buyers are. I also do not have a clear example of an influencer in this space to model after, so I am building blind.

I am not sure if I should keep putting energy into Instagram or shift towards LinkedIn, YouTube, or Reddit instead.