Getting followers from IG giveaways in 2026
Not talking about creator accounts, I mean small businesses. For example, let’s say you review and sell board games and give away one of your best games randomly. Sounds like it’d attract people who are actually into board games, right? The only requirements are to follow the account and repost the post, pretty standard giveaway stuff.
But does it really work like that anymore? My guess is you still get a bunch of ppl who just want free stuff. They follow, wait for the winner, then disappear or become lurkers. Doesn’t seem that different from other low quality growth tricks. Also not even sure how IG looks at these giveaways nowadays.
Anyone here run one recently for a business account? Did it bring engaged followers and maybe even customers or was it just a temporary follower bump? Or maybe giveaways are completely forbidden on IG?