Should I pivot or shut down my business?
I never got any mentorship or guidance from anybody What I did till now is from my own experience learning, intuition, try & error method. I don't belong to any business background or exposure to such an environment.
I am an artist/ textile designer, and wanted to have my own brand so I started soon after graduating. I started with the women- Western wear segment, used Amazon, got few sales but no profit only loss, due to their non-transparency in transactions. I was paid way too low according to what was expected. Then i switched to my own website and social media. And a saree section. Got no orders through the website only a few through social media/known contacts/ few new customers. It's been 2.5yrs since I started. I have seen 1-2 orders in 7-8 months or no at all..crossed only 75-80 in total till date. The same sarees are in trends and sold by other small businesses at higher prices.
Problem with me -
Low budget- I can't invest in inorganic marketing -meta ads - Google ads. If I do, I cant put a large amount or sustain in it. Neither I can invest regularly on inventory for monthly launch. My restock depend on bootstrap.
Tried organic- i tried to be consistent and I am the only person who handles a-z, from sourcing/payments/website design, update/ shoot/edits/content creation/planning. Still lower reach 100-300 views, no engagements stuck at 200 followers.It exhausts me after sometime that breaks my consistency. & Not to forget personal problems in between-health,family, marriage pressure, dependency, permission to live according to my wish. Ugh.. No result has demotivated me. Still I choose to come back because I do not want to be dependent. I tried for jobs in between but it didn't work out for me either. And on other hand, Khud ka business, hit differently for me.
Dead stock have increased my stress level. This year my health has been effected due to high stress too. Where I choose art to peace me out.
When conversation happens in any gathering about my business b/w family/aunties/uncle's/formal contacts/friends. It lowers my self esteem as I am being seen as a business owner but the reality is I am not gaining profit from it. I can't feel confident because I haven't created/designed what I am selling especially when that was my educational background.
I always have this calling for art in between to start something with this, no inventory stress, made to order. It's peaceful but there too I need to have orders to full my pocket. Because made to order is high price value thing for a customer.
It makes me feel time is ticking. I don't have much time left to prove myself. I panic. I need to care about my health too.
I tried for jobs, but due to 5yr gap & no experience in design industry failing to land me one. As I was into curated business. I haven't design because of limited resources. But what I learnt doesn't matter to them. That job hunt with interviews same questions, same silence, was struggling & exhausting on another level.
I need expert advice here. To guide me where I am going wrong. Which direction should I choose? Or is heavy business not my cup of tea?