What B2B growth channels have you found with risk structures that align with early-stage cash constraints?
16 months into a B2B vertical SaaS (compliance workflow for healthcare providers), currently $24k MRR growing 18-24% monthly. Been running standard growth playbook and all trackable but the capital efficiency is backwards.
Looking at PR because every company in our space that broke through $150k MRR points to a trade publication or tech runch piece as the catalyst. BUT the pricing model is completely misaligned with bootstrapped companies. Agencies want $14-18k monthly retainers, 6-month commitments, zero placement guarantees. Thats $84-108k in burn with no downside protection. The risk asymmetry is brutal but they get paid for effort regardless of output, I carry 100% of execution risk.
For founders who used PR successfully, did you find performance based structures (pay per placement, cost per acquisition, revenue share) or is the entire PR industry locked into billable hours?