Friston's precision weighting and the cultural-evolution Price equation may describe the same dynamics at different scales. The bridge variable is observability — whether the system can check its predictions against an external referent.
Predictive processing tells us the brain minimizes prediction error weighted by precision. The brain assigns high precision to error signals it can verify (a dropped ball, an oversalted dish) and low precision to error signals it can't (a meditation session, a ritual outcome). High precision means the model updates; low precision means it doesn't.
Cultural evolution has a structurally similar story at the population scale. The Price equation decomposes trait change into selection (pushing toward fitness) and transmission (eroding it with copying error). El Mouden et al. 2014 applied this to cultural traits explicitly. What hasn't been worked out as cleanly is what governs the selection term — what determines whether the population-level selection coefficient is large or small for a given cultural trait.
The proposal I've been developing: observability does the same work at the population scale that precision weighting does at the cognitive scale. High observability — content with a stable referent in the world, perceptual access to that referent, error detectability, correction opportunity, and institutional correction authority — keeps the cultural-Price selection coefficient large. Low observability collapses it, and the trait drifts under transmission error.
Some empirical fingerprints that look consistent with this:
41 cultural-knowledge domains scored on observability vs. accuracy: Spearman r = 0.527, blind-rater r = 0.893 (raters with no exposure to the accuracy data reproduced the same gradient).
Aboriginal Australian, Native Californian, and West African fire-management practices independently converged on near-identical parameters (timing, intensity, mosaic pattern). Fisher's combined test p = 0.007. Three traditions with no contact, same answer.
Andean potato farmers' Pleiades-visibility method for predicting El Niño rainfall: original Orlove et al. 2000 reported r = 0.577 across 8 years. A 25-year prospective replication on data the original authors never saw: r = 0.788.
Curious what people here make of the cross-scale claim. The math of precision weighting and the math of the Price equation aren't identical, but the structural role of the "weight on the error signal" feels parallel. Is there literature I should be reading on this that isn't El Mouden 2014 or the iterated-learning Bayesian-filter work (Beppu & Griffiths 2009, Krafft et al. 2016, Hardy et al. 2023)?