





EV charging is evolving and the networks that win will be the ones that price intelligently. bp pulse already understands this:
• 6 AM–2 PM → $0.40/kWh
• 2 PM–10 PM → $0.45/kWh
• 10 PM–6 AM → $0.35/kWh
Simple.
Transparent.
Grid‑aligned.
Consumer‑friendly.
IONNA and the Mercedes-Benz High-Power Charging and the Rivian Adventure Networks are building the next generation of premium charging infrastructure.
But premium doesn’t just mean faster, it means smarter.
Adopting a time‑of‑day pricing model would:
• Encourage off‑peak charging
• Reduce grid stress
• Improve customer trust
• Deliver a more predictable, premium experience
• Position both networks as leaders in sustainable charging economics
The EV ecosystem is ready for this shift.
The question is: Who will lead it?