Founding AE title sounds cringy. Help me.
I am a founder of a small SAAS company who is looking for our 1st real Account Executive (AE). I don't want to call us a startup because we are not. We are bootstrapped and small and it took many years to figure out our ICP/PMF. I did hire a few people in sales over the years not knowing what I was doing and mostly failed.
The good news is that there is real PMF and I am really seeing that vision/growth that I have always wanted as a founder. 75%+ of our customer base is now our ICP after experimenting for years with the product.
So I am in the market to find someone who will be the only salesperson other than me to sell our SAAS product. Naturally, this role is usually called "Founding AE" etc but I find that cringy.
For me, it is about getting that sales person (call them whatever) who has sold a software product before and is entrepreneurial (even though they wouldn't need to work like a founder).
- Does this exist or am I chasing a unicorn ?
- If such role exists, how do I find someone like that ? I don't think this can just be a regular job posting or am I over thinking this ?
- What would be a good base salary for this (US east coast/Philadelphia region)
EDIT: People asked to clarify a few more things:
- Product is complex platform and has various moving parts.
- Hybrid (2 days together in office, 3 days WFH)
- SMB is our primary ICP
- Average sales cycle can vary as sometimes the customers are just in early search phases. But those ready to buy, it can be 4-6 weeks
- Product currently is mostly sales led but with AI, we are trying to play with a smaller self serve option to see if it works well. For sales led pricing, it can be usually average from $12K (floor)-$20k/Year (average, enterprise plan will higher usage pay more).