does anyone here actually believe “deep absorption” claims in skincare? 🤔
I’m in Korea, and lately it feels like skincare marketing here is all about absorption.
Every brand says their product helps active ingredients absorb deeper into the skin, and I get what they’re trying to say, but honestly… I still don’t know how much of it I really believe.
I’m not saying all of it is fake. I do think formulas have gotten better over the years. But if a product is using genuinely advanced delivery tech, can it really be sold at normal Olive Young prices? That’s the part I keep getting stuck on.
Maybe I’m just being cynical, but a lot of these claims still feel kind of vague to me.
Like, when brands say “deep absorption,” what does that actually mean to you?
Do you believe some products can really deliver actives that deeply?
Or do you think it’s mostly marketing language made to sound more scientific?
I'm curious to know what people here think, especially if anyone has a better understanding of the science side.