Tip: if you use social media in any way, showing off your skills, your missing a golden opportunity to leverage your content beyond getting attention.
I've been reaching out and engaging in chats with some people here and for the most part gotten some great feedback on the world cosmetology creators and how some have gotten smart about leveraging places like tiktok, IG, and even yt to help your business grow or even earn some side income with deals as affiliates.
I'd like to know this though, have any of you thought about how much your knowledge is worth?? especially if you are specialized in any way?
even better, say you did all the work of going to school, busting your ass, graduating and getting licensed, then busting your ass even more to find someone to work for whose not a pain to work for, and pays enough so you can eat while you learn. then after all this, you managed to open your own place, maybe took some loans to get decked out, and now you are sitting with your own brand and doing pretty damn good.. Imagine for a second how much valuable knowledge you got by being one of the few who made it.
For a stylist-made course, a realistic starting range is usually around these numbers
low-ticket PDF / mini course: around $19 to $99,
standard self-paced course: around $100 to $500,
premium niche training or certification-style offer: $500 to $1,500+.
If you already have audiences on social media then the hardest part about something like this is already done. every person who watches your tutorials or how tos, every person whose asking questions every other post is someone who wants help.
I read and heard a lot of people here say they've done well for themselves, but ive seen more say they wish they could scale to even bigger heights.
would this not be something that could work towards that goal?
1 of the 1st objections ive heard is people say "well people go to school for it bc of the in person training".. and yet there are a few, very very few, in this space whose already gone the route of courses they created and sell themselves, and they have done pretty damn good.
Just a thought.