r/FIREIndia

I’ve recently reached a ₹1 Cr net worth at 27.

I’m a software engineer by profession, and most of my net worth is invested in mutual funds, FDs, and EPF.

I know the first question many of you will have is: how did you reach ₹1 Cr at this age?

I work at a FAANG-equivalent company and, alongside my job, I had also been freelancing. I’ve essentially been working 7 days a week for the last 4–5 years.
I’ve now stopped freelancing because I just can’t keep doing it anymore.

Honestly, I’m tired.

Tired of the constant pressure of deadlines, performance evaluations, difficult work, and the constant fear of layoffs and uncertainty.

I want to retire and live a peaceful life in a tier-2/3 city. I also plan to remain single and don’t intend to get married.

So, my question is:
Is it realistically possible for me to retire now with ₹1 Cr and live a simple, peaceful life?

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If you are a gaming brand, tech startup, or founder looking to scale in the Indian market, listen closely. This is a cautionary tale about what happens when an enterprise-level, publicly listed gaming platform—specifically ONMO+ (OnMobile Global Limited)—hands its multi-platform marketing mandate over to an unequipped, amateur home-run setup.
As a digital marketing specialist with over 5 years of experience managing heavy performance ad budgets, I stepped into this mess to clean it up. What I witnessed behind closed doors at Mirraya Creatives, run by Director Balaji Sundar and Dimple, is a masterclass in how not to run an agency.
The Anatomy of an Agency Disaster
When a major brand launches five games in a single day, you expect a robust, multi-channel campaign covering YouTube, Meta, LinkedIn, X, and Discord. Instead, here is what actually went down:
• Zero Execution on Launch Day: Despite having the keys to all major social channels, Mirraya Creatives posted absolute zero content—no stories, no reels, no campaigns. Across a whole month, their multi-platform activity was practically dead.
• Black-Hat Meta Compliance Risks: Instead of crafting bespoke copy, they relied entirely on raw, unedited AI-generated captions. In the tech and SEO world, lazy AI texting gets flagged, throttled, and shadowbanned by Meta’s algorithms instantly. Meanwhile, they actively blocked a custom-curated Independence Day concept I built.
• Inexperienced Oversight: They put interns with zero marketing experience or brand identity understanding in charge of a massive cloud gaming platform competing against industry giants like Jio and Nvidia.
The Toxic Workplace & Unprofessional Behavior
What made this situation entirely untenable wasn't just the professional incompetence—it was the toxic environment behind the scenes.
After being called down to their location, I was subjected to deeply unprofessional, hostile behavior. The management crossed every professional boundary: I was screamed at crazily and faced outright verbal abuse and intimidation simply for trying to bring strategic structure, workflow automation, and proper execution to a sinking ship.
When the client naturally saw right through the lack of strategy, insulted them, and stopped payments, the agency completely panicked. They refused to clear basic pro-rated wages for the days worked (stiffing me over a meager ₹2,500), and when I called out their platform risks and demanded my dues, Balaji blocked me outright. I replied right back to my official offer letter thread with: "Hey Mr Unprofessional, am waiting for my payment of earned wages."
The Takeaway for Brands

1. Always vet your agency's infrastructure: Operating out of a home with zero social listening tools or enterprise software while managing a publicly listed gaming giant is setting yourself up for failure.
2. Protect your brand assets: Lazy execution and black-hat AI formatting will destroy your organic reach on Meta faster than anything else.
   If you cross paths with Mirraya Creatives, Balaji Sundar, or Dimple—take it from someone who lived it. Run the other way.